Caspian is a one-stop platform born to solve the current challenges of the crypto currency market place, which have hindered the entrance of large firms into the crypto trading space. Caspian also boast of products, tools and services that will enable traders have a more efficient, seamless, and properly documented trading.
Caspian's strategy is to provide traders with instant access to all the exchanges upon which their digital assets are enlisted, thereby saving them the stress of having to navigate from one exchange to another.
Also, the Caspian platform will provide all the information, tools, and protection mechanisms that traders will need for successful trade, without them needing to leave the platform. That's why it is called a one-stop trading platform
The current market challenges are :
Delayed trade execution
Poor record keeping
insufficient security
Caspian will solve these challenges by means of the following:
OEM( Order Execution Management system)
PMS(Portfolio Mangement System)
Compliance
Risk management
Reporting
Algorithms
I opted to go for a brochure over other methods of dissemination of information, because Caspian is a financial firm, and brochure has a formal outlook fit for a financial firm, as opposed to poster designs.
Also, I wanted to pass as much information as possible, since I am trying to convince people to entrust their crypto currencies into the capable hands of Caspian, hence I employed a fancy, but yet highly detailed means of passing as much information as I could within the confines of the brochure paper.
Section 1
Being the first part of the brochure visible to the eyes of the audience, I designed this part with the Caspian logo, in addition to the Caspian name boldly written, to register the name and logo of Caspian in their minds.
I also made sure to include a catchy message that will wet the appetite of the reader to open the brochure to read more.
Section 2
When the brochure is folded in a close, this is the part that is at the back of the brochure. I realized that most people after reading the section 1, usually flip the brochure to see whats at the back. So I wrote a brief about message of Caspian, and also included some contact information, so that the Caspian company can be reached.
I also added some designs in this section to help increase the beauty of the brochure.
Section 3
I reasoned that since I am dealing with crypto currencies, it would be more efficient and professional if I added a QR code to this section. The QR code can serve the following purposes:
QR codes can act as a channel to add important Caspian events (with the permission of clients) to the calendars of clients, so that they can be reminded of upcoming events.
It can serve as an efficient means of distributing coupon codes to those who read the brochure, as an incentive.
It can be linked to the Caspian customer care number, such that when a person scans the code, it dials the Caspian customer care.
Section 4
The interior is where the reader gets the main information. I realized that people don't like reading, but prefer pictures and diagrams. So I decided to make this first section a curiosity arousing diagram-only section. This will make the reader anxious to know what the diagram mean.
Section 5
Here I knew I had caught the full attention of the reader, and hence I took advantage of this attention to stylishly put in as much information as I could to prove to the reader reasons to be part of the Caspian project.
Section 6
Here I went further to give more information on the Caspian project, but this time involving more decoration and beautiful patterns, so that the last impression on the mind of the reader is one of pleasure and beauty.
Finally, people have a higher chance of buying an idea when they know the team behind that idea are professionals, with many years of experience. So I added a little introduction of the Chairman of Caspian.
I hope you enjoyed this design. Thanks.
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For more information on Caspian, you can visit their website
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