It's all about branding:
- having a pointless job = everybody have a job!
- living with a family of complete strangers in a room divided by a curtain = everybody have affordable housing!
- lifespan some 10-15 years shorter than in West = our healthcare is free!
- life is bad = during WWII, siege of Leningrad I guess, it was worse!
- not being able to speak openly = look how happy you are, you are not complaining!
RE: Excellent YouTube Channel, presenting daily life in Soviet Union