This story's main character, I think, doesn't need much introduction... We are talking about the most famous ‘Jimmy’ in the history of all ‘Jimmies’. The one and only, spoiled and followed worldwide, MrBeast. The only guy, in my opinion, who has been able to understand YouTube as a platform the most and the best. This guy, he's done every format, and in all of them he's been a total genius! Success seems to follow him wherever he goes. Sponsorships, trends, philanthropy, and most of all, millions of dollars - millions of dollars. It's crazy how much money this guy and his team have been able to earn and continue to earn day after day?
And it doesn't matter in which videos you have watched, or how you have met this youtuber... What no one could escape when it comes to the content he makes, is the massive injection of dopamine that is the productions he has on his channel. From the second to the final frame, it's almost impossible to tear yourself away from the screen. Seriously, he's very, very good.... And I think his ability to break with YouTube's algorithms and trendings lies in his ability to adapt to what his users want, as well as his constant tribute to the television history of the United States of America, but on the Internet. I'll elaborate on the latter in a moment.
Consider this carefully. Being successful on a video platform (not streaming) is related to several variants. Creativity, editing, concept, a certain fluency in front of the camera, sometimes a good script, beauty, and fundamentally, possessing the ability to develop a story in a fantastic, entertaining way with a beautiful but simple structure. I took the task of going back through the videos of ‘Jimmy’, and honestly it fulfilled all the previous ‘checks’ in all the phases that YouTube has had. With or without copyright, with or without age and legal restrictions, he has simply prevailed through the ages, being the best and most media-friendly inch by inch.
Note that among MrBeast's most viewed videos are the adventure ones. And we are talking about the international channel. Where the dubbing is in more than 100 languages. A budget that easily exceeds 100 dollars per episode, just in production, not including what the participants get or what they get from sponsorships, which believe me when I tell you that this guy will have advertising quotas similar to those of the NHL Super Bowl one day... If it isn't already. Everything you love about a story, ‘Jimmy's’ videos have it. Fantasy (that could happen to you), millions of dollars, a hopeful closure and a family friendly message.
And if you look closely, all the youtubers who have been successful worldwide follow this rule. And I'm talking about those who are almost unrestricted and niche, like maybe Dross or another one that comes to mind. I have to hand it to this guy, no older than 27 at the moment, that what he has done is worthy of study and admiration. Obviously, nothing is perfect, and no one can have the approval or celebration of everyone, everywhere. But one thing he has done is to unite everyone, even his haters. Saying his name is synonymous with the times we live in...
