When users search for “Google” on Bing, the search engine’s title is removed from the header, and a vibrant, Google-like illustration appears on the page. This illustration is accompanied by a message promoting Bing’s philanthropic initiative:
“Each search brings you closer to a free donation of over $2 million to non-profit organizations! Choose Microsoft Bing.”
This design choice not only mimics Google’s interface but also aims to retain users on the Bing platform. By removing visual cues associated with Bing and introducing an incentive tied to Microsoft Rewards, the company is attempting to enhance user engagement while promoting its charitable efforts.
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