As ad rules change, child influencers are looking to convert their YouTube status into something more.
"I thought we had a meeting," says Damian Camarillo, a 12-year-old up-and-coming YouTube star, looking up at his father, Eli.
Mr Camarillo checks his phone. "It's at two tomorrow. They kept changing it."
Damian nods and settles further into the sofa, where he is resting after making the rounds of the New York Toy Fair, an annual industry conference that draws some 25,000 people from around the world.
