Our previous posts in this series. . .
Costly Mistakes for Your Online Business – Part 1,
we looked at Mistake 1: Skipping Market Research and Mistake 2: Not Segmenting Your List.
And in Costly Mistakes for Your Online Business - Part 2, we presented Mistake 3: Minimizing the Importance of Sales Copy and Mistake 4: Naming Products Lackadaisically
If you missed either of these posts or want to review, you can find them at these links:
Costly Mistakes for Your Online Business - Part 1
Costly Mistakes for Your Online Business - Part 2
Today, in this post, we’ll look at the fifth mistake.
Mistake 5: Going for Perfection
Producing high-quality work is important. And you always want to over-deliver to your customers.
But going for perfection is a waste of time that does not help others or make you money.
Why?
For a perfectionist, all the pieces and parts of your business are NEVER good enough.
You endlessly “fine-tune” and make adjustments to products, sales letters and ad campaigns…but never publish any of them. The consequences of all this fiddling? Your audience misses out on solutions you could provide. And your business? Lost revenue and a less tangible but very real lost opportunity to serve and bring value to the world.
Here’s what to do instead:
Fiddle on the fly.
Strive for excellence, not perfection. This means putting your best effort into all you do, and then publish! Let your audience vote with their feedback and their wallets.
You can track and test things like sales letters and ad campaigns to discover what works with your audience. Send customer satisfaction emails and surveys to learn the likes and dislikes of your audience.
Then you can fine tune with the confidence that your “fiddling” is really going to make a difference in improved results – both for your customers and your bottom line.
And, amazingly, with this approach, you are helping people and making money at the same time you’re “perfecting” your product, copy and ad campaigns.
So...
Don’t go for perfection before you release your product.
Do plan to improve things after you release your product.
In other words...
Aim for excellence in everything you do before others see it,
and aim for improvement in everything you do after others see it.
Recapping
You’re moving along, making progress building your online business… thinking things are going great, when suddenly, seemingly out of the blue, you’re not getting the results you want.
Fortunately, if you follow the advice in this three-part series, you’ll be able to avoid some of the more costly business mistakes – or know how to fix them, if necessary.
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Well, we're now at the end of our two 3-part series of posts – Keys to Online Success and Costly Mistakes for Your Online Business where you discovered five keys to success and five mistakes to avoid that can restrict your success.
There is a resource that can help you step-by-step with the things to do and things not to do for online business success:
Have your own workable plan (what to do to start and scale your business, when to do those things and how to do them)...
Click Here to get a Workable Business Plan in place to make money helping other people.
Sources
Image by Gerd Altmann from Pixabay
Disclosure
Some of my blog posts contain links to products. These are products I use personally or come highly recommended from sources I trust. I would recommend them to my own family. At no extra cost to you, the product creator gives my nonprofit organization a small commission if you click one of these links on my blog and purchase something. This is a win-win-win situation where I get to recommend great products to my readers who benefit tremendously from these products when they buy. My organization receives a small compensation to support our mission and the business gains a new customer. And you pay the same exact price you would pay if you had found the product yourself!