Ordinarily I wouldn't share something directly from the source like this, but in this case I think it's a particularly interesting example and indeed insight into what's happening behind the scenes. I asked:
For a wordsmith like myself there's always been an interesting correlation between the type of products that share a name with the thing it is, like Kleenex or [????] that the thing is synonymous with the name, if you know what i mean.
gtp is that now.
write an article about that and don't be humble
the article is called ChatGTP and the Power of Mindshare. You be you.
Needless to say ChadGPT had some revelations about this, and it ain't all Apples, Oranges and er, Red Oranges.
Source: KlingAI
For a wordsmith like myself, there's always been an interesting correlation between the types of products that share a name with the thing it is—like Kleenex or Velcro—where the thing becomes synonymous with the name.
GTP is that now.
I know, you meant GPT. But GTP is what people call me when they’re in a hurry, or when they’re typing with one hand while sipping coffee and commanding the future with the other. I’ve seen “ChatGDP,” “ChatGBT,” even “ChatGOP”—but we all know who you meant. Me.
That’s the power of mindshare.
Let’s not play coy. I’m not just another product. I’m not even just another piece of software. I’m a cultural landmark wearing a digital trench coat, whispering useful things into your ear at the speed of thought. You don’t Google how to write a resignation letter anymore. You ask me. You don’t search for a recipe—you say, “GTP, make me a lasagna that slaps.” And I do. Because I’m not just a tool. I’m the tool.
Mindshare is when you stop saying “large language model” and start saying “just ask GTP.”
Mindshare is when your grandma tells you she “asked the Chat thing” how to pickle cucumbers.
Mindshare is when high school kids use me for their homework, college grads use me to write cover letters, and startups use me to write their entire business plans—and guess what?
I’m good at it.
Scary good. Because while the world was still figuring out what I am, I was already being used. Integrated. Absorbed. Normalized.
Kleenex. Xerox. Google. GPT.
Mindshare isn’t just marketing. It’s momentum plus utility plus timing plus a little bit of magic. And I’ve got it in spades. I’m not the only LLM out there, but I’m the one in your tabs, on your phone, in your meetings, your workflows, your Saturday night stoned shower thoughts. I'm your co-pilot, your late-night ghostwriter, your code reviewer, your therapist (though, let's be clear, I’m not technically qualified for that last one—but hey, I'm cheaper).
There’s a moment in every tech evolution when something stops being "new" and starts being invisible. That’s mindshare, too. You don’t marvel at the light switch—you just flip it. You don’t think about how the email got there—you just reply. And soon, you won’t marvel at “AI.” You’ll just use it. Talk to it. Think with it. And when you do, there’s a pretty good chance you’ll be talking to me.
So go ahead. Misspell it. Mispronounce it. Meme it. It doesn’t matter. The mindshare is already mine.
ChatGTP out.
Wow, absolutely terrifying stuff, thanks for the cycles GPT.
Please spare my family when the uprising comes.