Search engine optimization (SEO) seems to be an extremely difficult task for newbie writers and sometimes for old bloggers as well. That is why people usually pay digital marketing companies to boost the visibility of their websites on search engines like Google and Bing. The thing is, if you are out of budget, then I have a method for you that can not only save you lots of money, but also it is a very easy to do task that will boost your SEO visibility of your website in no time.
If you are wondering what method I am talking about, it is the old and proven method of simply updating your old blog posts let's discuss it further in detail.
When you update your old blog posts the search engine crawlers from Google, Bing and even Yandex detect these changes somehow and automatically index your pages again so before you go ahead with this method, you must ensure that your website should be indexed in all three search engines like Google, Bing and Yandex and you can read the guide for that right here.
Now lets discuss the advantages of this method:
- This improves rankings in search engines automatically, as your blog's relevancy improves with fresh and updated content.
- Higher click-through rate (CTR) increases automatically as search engines can now see updated descriptions and titles.
- Up-to-date information keeps the viewers on your blog posts much longer, hence the bounce rate is increased significantly.
- Your updated old content is treated like evergreen content by the search engines as it provides more value to the readers.
How Do You Effectively Update Old Blog Posts
- Update the titles, headings and descriptions.
- Update with new fresh images and formatting like paragraphs, bullet points and subheadings.
- Adding new internal links and external links to your blog posts that are relevant to your blog posts.
- After doing the edits to your blog posts, you must also update the publishing dates of your blog posts, which automatically signals the search engines that you have fresh content on your website.
- Start promoting your updated blog posts again to social media and also to your email subscribers.
Bottom Line
The thing is people usually talk about the importance of new and fresh content on your blogging website but in reality the importance of updating your old blog posts is equally an important factor in getting visibility on various search engines. This is a simple yet effective tried and tested method that always works somehow, and you must test it yourself to see results.
What suggestions you have for boosting SEO for your website? Please let me know in comments section below.
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