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The biggest issue a person has while creating his/her own blogging website is getting organic search engine views from search engine websites like google and bing. To resolve the issue of getting organic views to your website you need to do lots of research on search engine optimization and atleast try to follow some of it's basic rules so that your blog can atleast get some impressions on the important search engines.
In this easy to understand guide am going to be talking about the absolute basic steps one can take for newbie writers to start doing SEO for their blog posts so lets start:
You Must Choose Your Main Niche And Organize Your Categories Accordingly
So for my blogging website my main niche is "Artificial Intelligence" so below are my four sub categories:
- OpenAI
- Microsoft
- LLM
The benefits of this strategy is that it significantly improves internal linking and navigation for readers and search engines. This also increases topical authority in your niche.
The On-Page-SEO-Essentials For Your Blog Posts
- You would need free keyword research tools like google keyword planner, ubersuggest or semrush free version.
- Focus on long tail keywords that has lower competition.
- Your titles and headings should have clarity and you must make sure to categorize your subheadings using the H2/H3 headings.
- You must rename your images before uploading them and also remember to provide citations below the images that you are using for example you uploaded an image from pexels so you must add this information in the citation.
- You must format your content with small paragraphs and use bullet points/lists to break up text.
Index Your Website In The Important Search Engines
- Sign up for google search console and setup indexing your website by following simple steps.
- Sign up for bing webmaster tools and setup indexing your website and make sure if you are getting errors in indexing on bing then contact your webhosting provider to help you out in fixing those issues.
Track Your SEO Performance
You must add wordpress plugin like "Google Site Kit" to your website and add Google Analytics G4 property to it so you can track your views and performance of your website. These Analytics will show you the following important metrics:
- Bounce rates
- Number of views
- Demographics of viewers
- Traffic sources
- Devices used to check your website
- Geographic locations from where viewers are coming from
- Many other important metrics
Now if you follow my basic SEO guide you will see a significant improvement in getting traffic and visibility on search engines like google and bing on your blogging website.
Please let me know in comments section below if you have any other tips which you think I might have missed in my guide.
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