Google is a brand associated with it's search engine that is used by millions of people all over the world for their search enquiries. Today I am going to discuss Google's search engine, only as Google has various services, which you can find here.
Important Points About Google Search
- According to all leading website statistics platforms like Statista and SimilarWeb, Google Search dominates the search engine market worldwide and even powers the 2nd best search engine in the world known as YouTube.
- Google search provides trusted, reliable and accurate information to it's users.
- If you want to look for information and answers to your questions usually people rely on Google search.
- Google search closest competitor is Bing search which is a product of Microsoft.
- Even though there is a constant rise of AI-driven search engines now in the global market due to innovation, Google still dominates the search engine market.
- My 14+ years old YouTube channel and many other YouTube channels' main external source of traffic is because of Google search.
Emerging Threats To Google Search Dominance
Artificial Intellgence LLM tools now have upgraded their chatbots to have search features integrated inside them which has billions of dollars invested into them. These AI tools are giving tough competition to google search and the way search engine will work in the future of the internet. Some of these AI chatbot search engines are the following:
- ChatGPT Search feature
- Perplexity AI
- Deepseek Search
I have excluded Bing AI search from the above list because it is powered by chatgpt as microsoft is the biggest invester in this AI chatbot pouring in Billions of dollars of investment in it.
Companies Invest In SEO On Google Paid Promotion Services
- Huge companies pour in lots of investment in order to get top spots in google search results.
- Google Ads And Google Adwords are products of Google search paid promotion for higher visibility in the google search engine.
- You can promote your YouTube videos through the Google search engine via the YouTube paid promotion feature.
Final Thoughts
I use Google search for not only my daily search needs for getting information on any topic but also it's google discovery feature as well.
This gives me lots of ideas in my content creation and helps me keep in touch with the seasonal trends.
What do you use the Google search engine for your daily needs? Please let me know in the comments section below.
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