Design vs Branding?

You CANNOT try to grow your brand with a logo or a templated website or a free account for content & tagline and
You can't fly with one wing in place either.

Photo by Med Badr Chemmaoui on Unsplash

If you really want to grow that billion-dollar company and you keep telling your partner about it and keep having that stubbornly furious desire, then it is a sign that it is time to get to work.

A brand needs both wings to fly!
A wing consists of multiple feathers and a logo is only one feather of one wing.

Your logo is a graphic symbol that is easily recognizable and helps people identify your company, a commercial product, or any public or private entity. A logo depicts the name and purpose of a business and can consist of an image, a text, a shape, or a combination of all three.

So what is a logo? A logo is a graphic symbol that helps people identify a brand or a business.

Photo by Krish Parmar on Unsplash

Here are FOUR benefits of a logo that I want to share with you;

1. A logo can help you stand out from your competition. It gives your business a unique mark that differentiates you from others. TIP: before getting a logo for your business, do research on what your competitors look like or how they position themselves so you can position yourself differently.

2. A logo contains key information about your brand or business. It communicates the industry you exist in, the type of service and the service you provide, your target demographic, and your brand values. TIP: create the right logo for your business or brand and meet the requirements of your target audience but first, have a brand strategy in place.

3. A logo builds brand recognition.
   A logo can create a strong visual association with a business. This will help customers keep your brand in mind. TIP: Try different methods and see what works. Let go of what doesn't and repeat what does. Only then will you see the value of it. Try to understand what your customers want to create a brand they love.

4. A logo is one feather of the wing that fosters brand loyalty.
   It makes a big difference in the success of your business. The customers that bought/ purchased from you shouldn't just disappear but keep coming, engage with your brand, and drive profits by recommending you to others.TIP: *if you are consistent with your branding customers will begin to trust you. When that trust has been established then you can focus on giving them a hell of great customer service.

   Not everyone finds it necessary but if you want to do something extra you can give them incentives to keep them coming back.*

   Your design, copy, website, strategy, and content are branding efforts that are important and needed to help create your brand identity.

   A Brand Identity is a collection of all assets (elements) of a brand that have been created to communicate the right image & message to its customers. The purpose of it is to grow your companies reputation which is what your brand will be known for.

   Your brand will grow for sure if its reputation is precise, ownable, different & interesting.

   A brand strategy makes it easy for people to recognize the name and remember it, it makes people choose you every time over and eventually turns them into ADVOCATES and, it makes your marketing efforts worth it.

   If you use all of these brand assets consistently and actively it will help you build a community or make loyal customers and give your brand enough lift to fly.

   In the long run, a brand identity can;

   • Help influence customers
   • Extend the business
   • Create customer loyalty
   • Increase in sales
   • Protect from competitors
   • Help a brand get better preference in the eye of the user
   • Increase the worth of the company
   • Make you memorable
   • Build trust
   • Support product launches

   Building a brand strategy and then I mean thinking and putting down on paper your company's brand vision, brand voice, culture, brand persona, brand messaging platform, etc. can take time, maybe even months, because defining how you want to position yourself can be very challenging.
   In the end, it will pay off!

   DO you have both wings in place to soar to your 7-figure?
   & Do you need help defining & positioning your company?
   Let me know in the comments!