How will Land work initially, especially when the game is still growing user base?

Land is hard to come by in WOO, an deven getting on the whitelist to buy it is no easy feat. I have liked the excitement around WOO but wonder if Land is going to be an important part of this game or whether it is more the case that "lands" are just an expected part of all blockhain games now. How will new users need to interact with Land, and how will Land owners think about ROI?
Thanks!

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