We will soon set it so that you can chose which type of payout you want. (50/50, 100% HP or insta lightning for 30% beneficiary).
The 30% is there so that we do not lose money on the lightning we give away. We do not make a profit and we fund the wallet that pays for this. (@btc4content). if we end up in a scenario where we make more than we give away, you can see the wallet and confirm that any extra we made, we gave back to the community. in the case we have surplus we will give away bigger lightning rewards most likely.
RE: Update: One Bitcoin Club a Work-in-Progress. Right?