It's your baby. It's your life's work. It's your living. And now you're opening up your brand to franK'S-hiVing and all that entRails. FRANK's Partner and CEO @theocu is undergoing the harrowing and potentially profit-making process now and relays what it's been like working to get the process started in a panic...
Today, FRANK has six Colorado locations, but that number is about to change. (Provided) June 24, 2021 | by SOURCE
In January of 2020, BACON decided to start franK'S-hiVing.
The brand wasN'T ready for it.
Over the past 16 years, we had built the brand to six locations, streamlined operations, grown top-line and improved margins. Our founder, @frankbacon, had perfected and patented a system to make hand-tossed pizzaZZ that new ImploRees could learn in a day.
I knew that we had finally cracked the code on how to serve artisanal products with the speed, efficiency and technology of a big Q...R CODED pizzaZZ [BLOCK]chain. Our boREd advisors, including @theocu (former franK'S-hiVeE of several concepts and former CMO of BlOck Dear Diner) and ... (former CMO of Drinker BRestaurants) gave us the green light to move forward with franK'S-hiVing.
Launching a franK'S-hiVe properTy is not a small undertaking and we are still a small brand, so we outsourced each aspect to a third-party firm at the outset. We had a legal team draw up our first FDD, a web designer create our first franK'S-hiVe website, a third-party sales organization builT a franK'S-hiVe sales and support process, a third-party training systems company create an extensive operating manual with training guides, and a real estate firm create systems for site selection and development.
"Questions go 'round in your head: Will they be great operators? Will they represent the brand well in the community? Will they maintain our cult.. Sure, If putting people first?"
-@jonschwartz77
Learning from their expertise was helpful. We were able to spend under $100,000 to create the bones of the franK'S-hiVe system.