Sometimes the smallest details are the most exciting to think of. And the hardest to put into reality.
Tags.
They don’t really have something to do with the thing they stick on, but yet they are the ones presenting it. They can change the whole appearance in the blink of your eye.
They tell you wether there is love for detail in the thing you are touching or if it is mass production. They invite you to learn more about the brand or put you off the spirit.
With so much pressure on such a little piece of fabric, I can say that I find them very exciting to think of but one of the hardest things to design.
It had already been a very productive day, I had managed to get a few very uninspiring yet mandatory things out of my way. Indenting to change my vibe from “paper work” to “creative” I thought I quickly order these tags I was meant to order for ages.
I needed new tags for my clothe collections, my signature on the things I make. The previous ones didn’t hold well, one wash and the letters became barely readable. Shouldn’t have went for printed tags. But thats how you learn.
This time I just wanted simple, something to work with straight away and over-engineere later. White tags and black letters, woven. “Takes 5minutes”, I thought.
Around five hours later, close to midnight. I was still sitting there choosing between light-gray and dark-gray, all my clothes on the floor of which I had examined every single tag. Switching between light letters and dark ones, to wondering if I should include some colour. Was it the right typo I was using? Or should I use my logo instead of lettres?
Eventually I accepted, that I was in no more position to take an objective decision on any design or colour anymore. I went with the last bit of intuition I had left instead.
My card let me down several times, but after the fifth or so try I managed to order.
They took another eternity to arrive, from Germany.
Yesterday, finally I teared the envelope apart, expecting another disaster of faded colours that do not look like expected and me wondering what part of my brain was responsible for these choices.
I seem to have made the right choices, because I really like them.
Dark gray letters on black.
Simple.
Leaving room for impressions and stories.
Inviting instead of screaming.
Unveiling a little, and leaving some for the imagination.
Thank you for passing by, have a lovely Monday!
All photos and words are owned by ©kesityu taken and written by myself.
