It's the second consecutive Bitcoin Halving event that is celebrated by Splinterlands with a promo card, or in this case, two. Yes, it's a way for the company to raise some funds, but it is dedicated to Bitcoin Halving, and these events will remain immortalized in the history of Splinterlands with some cards that will be relatively scarce, especially when combined.
They also remind us of the halving event in various ways. For example, the promo card for the previous Bitcoin halving, the epic Halfling Alchemist reminds us of the event both through its name and through its ability, "halving", which cuts the attack of an opponent that is hit in half the first time you hit them.
The promo cards for this Bitcoin Halving event also have the same ability and their price per BCX reminds us of the block reward on the Bitcoin network after halving.
From the announcement post:
Baron Fyatt will cost 31,250 (31.25k) DEC/Credits and the Henchling Enforcer will cost 3,125 (3.125k) DEC/Credits for a single (1 BCX) card. The cost is meant to commemorate the new Bitcoin block reward after the halving of 3.125 BTC.
I don't know if any or many maxis would be interested in playing Splinterlands but as collectors of the assets dedicated to their Bitcoin Halvings, either purchased directly from Splinterlands or the 3rd party markets, why not?
Maybe if these Bitcoin Ordinals don't die off, for the next Bitcoin Halving, Splinterlands could have the halving promo card(s) on their own chain, much like Runi on Ethereum, if they seem interested.
I wouldn't expect a marketing budget to be used to target maxis for this event. More like this being mentioned in their circles by people who are regulars there, if they feel it would help.
I believe something like this would help even more if it was a burning event, but this is how things turned out and a little revenue for the company helps too.
What do you think? Would some Bitcoin maxis be interested in holding the Bitcoin Halving promo cards from Splinterlands in their collections as reminders of the halvings of their favorite chain? This means reaching out to the more open maxis to the wider crypto community.