Something very disturbing happened on Malaysian live TV last night. During Anugerah Melodi, Bella Astillah (local celebrity) was made to present an award to the woman her ex-husband had cheated on her with. It was like watching a slow-motion car crash; you want to look away, but you can’t because you can’t believe that something so cruel could be planned, aired, and packaged as entertainment.
And what’s worse? Some people had the nerve to call Bella unprofessional for walking away. Let me be clear: Bella didn’t overreact. She didn’t make a fuss and was able to hold back. And the fact that she had to hold back at all, in a situation that no woman should ever have to be in, is the real tragedy. What happened wasn’t entertainment. It was a public humiliation well-dressed with glitter and applause.
It’s absolutely shameful for a system to think it’s okay to put a woman in the same spotlight as the person who hurt her family, just for shock value. And then to show it live, knowing all the history and emotional turmoil that went into it? It’s bad taste with a total lack of respect for human dignity.
I usually don’t pay much attention to the entertainment industry, whether it’s local or international. I’ve never really been interested in it, and most news about celebrities goes right by me. But this incident made me livid. Because this wasn’t a drama for Slot Akasia (TV segment for local drama) but real pain being paraded as a spectacle. And as someone who has been through a lot of trauma myself, I couldn’t help but feel triggered by how easily that pain was exploited and dismissed.
This is where we need to have a larger conversation about the ethics of our entertainment industry. And it doesn’t stop there. What we show on TV isn’t a random thing. Our kids are watching. They’re learning how to treat people by watching how we treat them, especially how we treat people who are hurting. And in a country where bullying in schools is becoming all too common, moments like these send a dangerous message: that it’s okay to make fun of someone’s misfortune and to humiliate them in public for fun. We are showing our kids that it is okay to mock someone’s pain instead of showing compassion.
This was bullying, plain and simple, with stage lights and applause. And if we’re not careful, we’re teaching the next generation that being mean is acceptable and even rewarded. How did we end up here? When did we start treating other people’s pain as a show? Bella’s case is not one of a kind. We’ve seen this happen over and over again: trauma being used to get ratings, tears being turned into headlines, and women being told they have to keep it all together for the show.
Some might say that’s how show business works. But no, it isn’t. That’s exploitation and there’s nothing glamorous or entertaining about it.
We should talk about how the media often takes advantage of women’s shame. The pattern is disturbingly consistent, whether it’s reality TV setting women up to be shamed, talk shows baiting vulnerable guests for views, or award ceremonies like this one forcing a confrontation that never needed to happen. The main idea is that your pain is only worth as much as the clicks or views it gets.
The aftermath makes it worse. Many people who watched Bella instead of standing by her side mocked her, questioned her professionalism, and invalidated her trauma. Because it seems that when a woman doesn’t smile and appear “redha” through her sorrow, she becomes the problem.
But let’s turn the tables for a second. Think about how it would feel for a man to have to give an award to the man his wife cheated on him with. Would people think he was being dramatic? Or would we be outraged on his behalf?
People expect women to always be gracious and smile politely. Women are always expected to rise above and endure. But when they don’t, the reaction is quick. However, endurance is not the same as healing. And being polite when someone betrays you isn’t professionalism but emotional suppression that comes at a cost.
Mental health is not a joke. Emotional abuse leaves real scars on people. And being triggered on live TV is not something to be mocked or dissected for gossip. People should be kind and show empathy. But last night, there was no empathy to be found. Instead, we saw a media industry that cares more about viral moments than about people’s lives.
So let’s call this out for what it is: unethical, tone-deaf, and deeply irresponsible.
TV3 Malaysia, you had many opportunities to do better. You knew the history and what was at stake. And you still chose to be sensational over being sensitive. You didn’t read the room and let Bella down. And by doing that, you failed every woman who has ever been told to suck it up, “redha,” and move on.
If you defended the setup or laughed it off, I ask you to think more deeply. Would you have been as calm as she was if you were in her shoes? If the pain were yours, would you call it “just an award presentation”?
We need to stop making trauma into entertainment. And we really need to stop expecting women to be composed when they are badly betrayed. We need to make a clear distinction between storytelling and exploitation to increase ratings and views.
Bella, you didn’t do anything wrong. Your emotions were valid and it took a lot of courage to say her name out loud and present her that award. Many of us saw you as a person who deserved respect and dignity and not a humiliating headline.
To the rest of us: let this be a reminder that empathy should never be optional, especially when the cameras are rolling.
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