Revving Up a Logo Refresh for High Octane Coffee

Hello Logo Friends,

I recently had the exciting opportunity to work on a logo refresh project for a brand called "High Octane Coffee." The client approached me with the task of updating their existing logo as they were preparing to expand their business through franchising.

Orginal Logo

The main request from the client was to change the font and provide a different treatment to the logo while maintaining the essence of the brand. After receiving the original logo files, I immediately started brainstorming ideas and exploring various design options.

First drats

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Over the course of a few days, I created multiple versions of the refreshed logo. It was a collaborative process with the client, and after several iterations, we narrowed it down to a few designs that they particularly liked. I wanted to share these images with you to showcase the progress and get your feedback.

Further Pushing

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The primary goal was to capture the "High Octane" feeling in the logo. To achieve this, I incorporated classic brush script typography to give it a dynamic and energetic vibe. Additionally, I included some car-related elements to reinforce the high-performance theme associated with the brand. The color scheme primarily featured bold shades of orange and coffee brown to create a striking and memorable visual identity.

Closer to the final

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While there may be some further tweaks and refinements based on the client's feedback, I'm pleased with the current state of the logo designs. I believe they successfully convey the desired aesthetic and effectively represent the High Octane Coffee brand.

Now, I'd love to hear your thoughts! Which one of the logo designs do you like the most? Your input and fresh perspective would be greatly appreciated as I continue to refine and finalize the logo refresh for High Octane Coffee.

Thank you for taking the time to review the designs, and I look forward to your valuable feedback!

See my work online at: https://www.behance.net/Tim_Mack
I am open to commissions or graphic design work.