I was scrolling through YouTube today, looking for a video on how to bridge a gas fee token through the Ethereum mainnet. I scrolled through all of the videos I saw, but I could not find any; the subject search was extremely rare, and some of the videos I saw did not provide the exact video I was looking for.
Some of the videos uploaded by the so-called monetized creators were complete nonsense. Some of them (monetized creators with a lot of subscribers) mostly hops on a trending search phrase or topic, then they use it in their title and thumbnail.
So they mostly rely on the algorithm to push them to the front pages; they know YouTube will likely push them to the top, but why?
They are already monetized. The revenue their videos generate for the YouTube ad program will cause them to be prioritized, even if some of their content is simply vibes, a nice thumbnail, and clickbait.
They create unrelated content and upload it, and before you realize it, 30 seconds have passed, and you are listed as an official viewer.
Now this is not even the evil part, the evil part is when you have to watch two annoying ad videos of some very terrible company advertising some rubbish product.
Previously, they required people to watch only one video, but now, 80% of the time, you must watch one ad at the beginning, followed by two more ads in the middle, especially if the video is long.
Then, at the end of the video, you will have wasted approximately 20 seconds of ad view just to watch a video with a clickbait title. They now claim that you can easily bypass this by subscribing to YouTube Premium, but I believe this is pointless.
Premium Payment Or waste your time?
Why should I pay for a premium subscription to an app where I only check new phone reviews or watch tech/crypto tutorials? So, basically, you are paying not to see the ad and saving yourself the trouble of waiting.
However, the wait time to see a video I want is not the issue; it is how YouTube shows you two separate ads (the first of which is very long), and the milking for ad revenue is ridiculous.
However it gets more diabolical.
Some of the best creators do not even have a large number of subscribers; they have less than ten thousand. Mostly the ones with under 1k sub. I'm not saying big creators are bad creators.
I have followed and watched the content of a lot of big creators, and most of them only recycle their fellow creators' content with a little editing of their own, which is probably because they have reached the point of diminishing returns after years of constant effort, and they are simply too tired to keep going.
However, I know a few with over 20 million subscribers, and the effort they put into each video is still exceptional.
However, most underrated videos feature guys hustling for watch time and subs.
Non-english creators
In fact, native Indian speakers are among the best creators on YouTube; the only issue is that because they speak in their native language, it is difficult for non-native speakers to understand.
These guys are the best creators because they have hacks that you will not find anywhere; however, the language barrier keeps them at the "underrated level" because it will be difficult for me, who only speaks English, to subscribe to another language channel.
In the past, there were no ads on the videos of people who did not have at least 1,000 subscribers on YouTube, which I believe is because these people are not monetized. One of the unique ways to identify a monetized creator on YouTube in the past was to look for ads on their videos, but now even creators with 200 subscribers have ads on their videos.
Reverse Robinhood
It is harsh because I am curious why YouTube would place an ad on a creator's video that is not monetized. I find this to be a tech robbery. Now the money that these videos generates, who gets them?
Why not open the floodgates and place ads on everyone's videos, with everyone getting paid regardless of subscriber count? You can still choose to pay for unique views.
We know that some geographical locations have a larger target audience and are more economically credible, so why not simply pay everyone for the unique views they receive and throw the "subscribers" nonsense out the window?
It's simple: YouTube only wants to pay a few people.
They intend to rob small creators and give the proceeds to more established creators. I have never found most big creators' videos to be particularly valuable. Most of the time, when I find a great video on YouTube, the owners have small accounts. So it is basically fraud to put ads on their videos and not pay them for the revenue they generate, but I guess that is part of the deal, right?
Small creators or owners give up a lot of enablement that they are entitled to because they prioritize experience. So, most of the time, we see this phenomenon as a process of growth, which is not bad, but I think the way YouTube handles it makes it really diabolical, but I suppose the moment you sign up to be a creator, you agree to terms and conditions.
Interested in some more of my posts
Why Is the grind getting harder?
Monopoly Is the Death of Civilization
Survival: Choas and Scarcity
Crypto: Gut & meaningful Connections
What is the primary barrier to entry in Web3?
What Are Some Things You Should not Do During A Bull Market Year?
