I was reading a post today where the creator discussed niching and mentioned a few niches that appeared to be trending and paying well for creators who target and create content in those areas.
It was intriguing, so I decided to leave a comment. I informed the creator that niches will come and go, and they are essentially seasonal. This means that it is difficult to find a niche that will continue to reward creators for years without losing relevance or impact.
When I first joined the chain, there was a trend of creating content about the chain. The reason for the craze was that the majority of people at the time were new to the chain.
The chain itself (formerly Steemit) was new, and most of those who signed up had no idea what they were getting into. Anyone who had any idea or information about what the chain was and how it worked was regarded as a genius and upvoted to the trending page for visibility.
Nowadays, the core population of the chain understands what the chain is all about, and no one wants that information anymore. Although we had stats-related content, the craze for them was not as strong as it once was.
Art as a niche
A few years later, art came into play. Anyone who could use watercolors or draw contours on paper with a canvas surface was voted to the trending pages. As a result, many creators channeled their inner Davinci and emerged as overnight artists.
It was absolute bonkers during the 2021 bull run, and many users even became digital artists to get a piece of the action. We had a lot of big account curators, but unfortunately, some of these accounts are no longer active and cannot cater to creators who have turned artists.
Why niches die after trending for so long
I think these big sized accounts that are now powered down has made art a less lucrative niche.
I do not believe people suddenly lose interest. I believe a niche is only as profitable as the whale/orca/dolphin accounts that support it, and when this population is no longer present, a niche loses its psychological appeal, and the creators who provide content on the niches will either stop creating or return to what they were previously creating.
The three biggest niches on Hive right now are Vibes, spendHBD Holozing. These niches were either non-existent or in the early stages of development a year ago, but now they exist, and hundreds of creators are flocking in to get a piece of the action.
@3speak and @theycallmedan deserve special mention for their significant contributions to these niches.
These niches are alive because they are powered up and are constantly increasing their stake. I think more niches will be born if newer niches can become a spin-off from the support gotten from these accounts for years.
However, this is the problem.
Sometimes niches rely on a few large accounts to function, and it is unfortunate when these big accounts go down and the niches become obsolete, and the accounts that have received that support over the years are unable to use the stake they have earned to keep the niche alive and functioning.
How Can You Participate In These Trending Niches?
Well, SPENDHBD and Holozing are pretty simple. For the former, you must spend HBD and purchase items in a physical store while also creating a video or proof of activity. I believe making a comprehensive video is preferable.
@alex-rourke is a perfect example of someone who makes the best spendHBD content. I have never seen a better spendHBD post than the one he makes. It is comprehensive, beautiful, and sharp, and it is the ideal commercial video for Hive. So, you can actually join this niche, but you must be very creative to attract attention.
As for Holozing you just simply need to participate in the project, spend a couple bucks here and there and create contents on it.
Vibes is where it gets a little tricky. So you will need actual talent for this one. You will most likely need a good voice, the ability to play one or more musical instruments, technical skills to edit videos, and knowledge of a studio owner in your area.
These things will propel you to the top. There are some incredible prizes to be won, making it undoubtedly the most sought-after niche in Hive.
I believe there is no harm in hustling for niches; sometimes it is better to be a little creative when creating a diverse niche. The only disadvantage is that creating content for specific niches may require some level of specialization or skill.
When you lack that talent or skill set, you will never be able to compete with the best or stand out.