The entrepreneurial thinking has generated the idea of improving the social environment, generating projects that strongly attack the decomposition of society, but that at the same time will sell the notion of an organization that is given to the entrepreneur, hoping to get a lot of income from potential customers of society, to make the close strategic alliance of collaboration.
This is the genesis of the franchise system, a business technique by which the franchising company concentrates and centralizes in the intangible capital of the franchise network (know-how, distinctive signs, patents, copyrights, among others), commercial policy management, sales techniques, advertising and marketing, and all those elements that raise the average cost of the product or service.
Thus, small independent entrepreneurs, stimulated by the assumption of their own entrepreneurial risk, but greatly controlled by the franchisor company in its market behavior, are used to safeguard the uniformity in the commercialization of the products or in the rendering of services where the public identifies the brand and distinguishes it.
Consequently, for a franchise entry fee the amount is established by the franchisor company and must be paid by all the franchisee, at the time of signing the franchise contract, which in many cases is established a portion close to 20% of the total investment..
It is evident then, as the political, social and economic reality that crosses the countries have led to the effects of globalization originating in the enterprising citizens entrepreneurs in search of cutting-edge business alternatives with new opportunities offered by the franchise; that is why this new market has become a dynamic and effervescent sector./div>
That is why franchising is a type of commercial activity that has been spreading and developing rapidly worldwide, bringing with it numerous benefits and advantages for the people or companies that carry out this type of business..