Although you want to boost sales and position your brand in the search intentions of your users, it is essential to be present on cell phones, tablets, among others. One of the best ways to achieve this is with mobile display advertising campaigns.
Read on to find out about:
- The different ad formats to test;
- How to quickly develop advertisements with the help of digital tools;
- How to know where to find potential customers.
How do your display ads work on mobile devices?
Display advertising is a key action in the given advertising strategy, which helps with different objectives such as:
- find new customers
- publicize your brand.
When browsing the Internet on your smartphone, tablet or smartwatch you will have noticed the display ads that catch your attention, each format with a type of message that reinforces the same objective.
That is why, when designing your display advertising campaign for mobile devices, you must consider certain characteristics:
The size
If at any time you published on social networks, you already know that the same image formats and sizes do not work on Facebook as on Twitter or Instagram.
The same goes for mobile devices.
There is such a variety of screen sizes (large and small smartphones, tablets, phablets and smart watches) that we must also have a variety of options that work from the one you have detected, be it the mobile device that your potential client uses the most.
You will tell me: Of course, the smartphone! And I will clarify that cell phones vary in screen size from 320x98 px to 2560x1440 px. 😳... And those that are yet to come.
Of course, you should not take a single approach or format for all display ads. Well, you will cause a very bad experience in your users, which is equal to a lot of frustration.
It is possible that an ad works perfectly on a tablet; however, it has problems when viewed on a 5-inch smartphone. Or simply, that the advertisement for the smartphone is not striking enough from a tablet.
That is why I invite you to observe and try a little about display ads.
Testing Ads
To find the best mix of ad formats for your display advertising campaign, you need to do some research and test with your audience.
The analytics data provided by Google Ads and social network statistics refer to everything regarding the search behavior of your users, including the type of device.
Obtain this information and you will have sure success in the coverage of your display campaigns.
Really, in my opinion, Google and its plugins are the best tool to help you get to know your audience without having to make investments. At least for entrepreneurs and small businesses.
For example, Google Ads offers a feature to manage ads from your free gallery.
No designer required, quickly create display ads in different sizes and shapes like a pro. Both for standard campaigns and for mobile devices.
These ads are displayed on different interfaces where the audience you want to reach exists. Continuing with the example of the house painter, your ads will be shown on websites dedicated to decorating, remodeling or building homes or architecture.
Don't ignore apps
As well, if it is of your interest, you can indicate that they are shown in mobile applications that are relevant to your business. In the case of the house painter, they would be remodeling games, budget calculations, tutorials, reviews, among others.
Remember that applications are the functions that we use the most on mobile devices, so you must include it in the display strategy to reach more potential customers.
Finally, to succeed in our businesses, we must evolve at the pace of technology and the facilities it provides to users.
Mobile devices are increasingly present in daily life, therefore, your brand must be there through your display advertising campaign.
Use tools like Google Ads to create your campaigns adjusted to all types of internet devices.
Dare to investigate and try the different formats and options that allow you to know and segment your audience to hit the very center of your goals.
If you want to start designing your marketing strategy with advertising for mobile devices, I will wait for you in the next articles to learn about Campaigns on Social networks for mobile devices.
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Eleida Pernía - Editor
Excellence, Commitment and Quality in written communication solutions. Branded Content Editor. #YoRedactoSEO
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