All companies at some point in its history, seeks the way to take over much of the market, making each user choose their products over the competition, going from being a company to be any company essential, based on this we can say that always find a healthy way to control each negotiation to be made within these markets, to obtain this benefit, always seeks to cover all the needs of the population in question or at least most, but having to find the way to make this possible, the need is created in all possible areas.
The needs of users range from being able to do a morning task faster and more efficiently, to highlight the racial characteristics of their pets, the job of companies is to decipher what the market needs. After the company identifies the weak points of each of the users, is where the marketing department comes in, because it will make the need more evident, thus preventing the customer from ignoring the products that are about to be launched for sale, which is why advertising campaigns should increase as time goes by, making the need go from a simple "maybe I need something to do that" to "I need to buy that product now".
Making an ordinary person become a potential and loyal customer, is a simple job if the right marketing techniques are used and of course if the company's product fully covers the need that the user has; that is why when speculating with the massive creation of a product, it is necessary to present to the public the possible situations that they live day by day and how our product will help them, in this way we will create an internal need, to a point that will be so evident in the lives of our customers, that they will find a way to purchase our product.
This topic would seem totally crazy years ago, but the truth is that companies have discovered the power they have in their hands, with a simple mental connection of the customer with their product, since by programming the user's mind with the need and the product that will solve their problem, they will make a constant cycle of sales and therefore a massive production, making the needs of the population grow every day, so that all companies have a key factor in their marketing.