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On Einstein's 72nd birthday on March 14, 1951, (3.14) … United Press photographer Arthur Sasse was trying to persuade him to smile for the camera, but having smiled for photographers many times that day, Einstein stuck out his tongue instead. ... "Einstein" has become a byword for an extremely intelligent person.
A Timeless Tongue
The image that the Guardian calls "arguably one of the best known press photographs of any 20th century personality" was taken on March 14, 1951 — Einstein's birthday. The scientist was leaving his 72nd birthday party at Princeton University, which had been swarming with photographers, and was understandably tired of smiling all night.
As he left the event and climbed into the backseat of a car between Dr. Frank Aydelotte, the former head of the Institute for Advanced Study at Princeton University, and Aydelotte's wife, Marie Jeanette, another throng of reporters and photographers advanced. Einstein was in no mood. According to legend, he Blurtted out, "That's enough!" But they didn't listen. Out of exasperation — and maybe a little spite — Einstein stuck his tongue out at the crowd, then immediately turned away. Arthur Sasse from UPI was lucky enough to capture the split-second shot.
It Pays to Be Persistent
Einstein might have been over it that night, but he was still a good sport. He loved the photo Sasse snapped and asked UPI for nine prints he could use as personal greeting cards. Most of them were cropped to include only his face, creating the iconic image we all know today.
One, however, remained as-is, and he signed it for a reporter. In 2017, that photo sold at auction for a whopping $125,000.
Source: https://www.discovery.com/science/Story-Behind-That-Wacky-Einstein-Tongue-Photo