In today's digital era, everything is changing rapidly, and what was once limited to television or cinema has now come to everyone's mobile screen, changing the meaning of entertainment. Earlier people used to watch a full episode. Now, they get happy even after watching a 30-second ad, and there is a digital look on every finger, as short videos and Reels have taken over, which was once the work of only celebrity-turned-film-makers. Now the common man is also doing the same. Without a studio, without a budget, just with a phone and a little creativity.
This trend started as time passed. But gradually it became a whole new trend. Platforms like Instagram Reels, YouTube, Shorts, and TikTok have given a new speech to people in every corner of the world. Where they are showing their talent. Hardik tries to go viral by following just one trend, every new song, every new dialogue, every new filter, hernia status, and everyone tries that their heart also gets bailed someday. Perhaps this quality has become a vein addiction.
As soon as people wake up in the morning, they first check their phones. Who liked the video, who commented, and how many views it has? Every deal becomes a dream in which people want to make a name for themselves. Now acting is not limited to films only. But every phone has its stage. Be it a child or an adult. Some contact or the other is seen being made in the race of people of every age. The heart has given even a little bit of time. Reels have also broken the time. Now even 1 minute takes too much. To understand anything and everything, it needs to be short and quick.
Post this is rapidly destroying not only time but also attention. Earlier people used to listen to the patient. Now they just scroll. If something interesting is not seen in a video in 3 seconds, then it is addictive to watch the next content once and move on without any thought. Please and shots videos have become a source of dopamine. Where every like and comment gives a little happiness and that happiness is so long lasting. It is something to think about.
This era has produced many new stars. People who had no training in acting or any big background have taken up the call. They made it real and the world liked it. It is a good thing because now everyone has the opportunity. If someone has talent, they are getting a platform. But it is also true that during this time the real meaning of content has been lost somewhere. People are running after virality more than
originality because that is the trend. Everyone is doing what others are doing. New history is not being created and the trend of copy-paste is increasing.
It is also seen that the deals have given people a new medium of expression and earlier people used to hide their emotions. Now they show them by making them real. Someone had a heartbreak. He made a video on a set shop. Someone did something new and his slow motion was made. The heart has made it a habit to share every moment. Maybe sometimes we don't live life to the fullest. Maybe we are seen more, that's why life has become more reel than real life. Where everything is behind the filter.
Social validation is also a big reason. When someone's short video goes viral, his followers increase. The brand endorses it. A new generation begins. But when the same short video gets ignored, people question themselves. This is not just a race of anxiety and depression. Everyone is measuring their value by the views and likes of others and this has become an emotional trap.
Short videos have shaken up the world of marketing and business and now every brand wants its product to be advertised in a short video. Fashion, food, traveling, gadgets, everything is being promoted through short videos. Show a dress in a short video and sold out in just 2 minutes has become so powerful. At this speed, many times the real quality and truth get hidden. It becomes difficult to understand the difference between what is visible and what is real.
Technology has given us speed. But have we seen death and everything has become just 15 to 30 seconds, so do we fill something with deep and earlier there used to be a song which used to touch the heart? That one line only goes viral. Earlier there used to be a story in which the tweet used to be emotion and learning. Now we laugh with a funny face filter and perhaps this era has become the fast food of emotions. Tasty but not fulfilling.
Children too are not behind in this. At a very young age, they have a camera present. They have style and the thought of going viral, but along with that, concerns also arise. Phone screens have replaced studies, playgrounds, and real-life friendships. The natural movements of childhood have been turned into scripts. In order to maintain balance, people bring their children in front of the camera at any time. Without thinking about the physiological impact it will have. But the other aspect is that real life has saved the lives of many people. People who have never seen a stage in their life, those who were in depression, created their stages. They found an outlet for those who were alone. They learned to make connections with them. Real necessity is not only a destruction but also a therapy for many people.
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