Are you aware of the fact that the little device in your pocket gives you communication-powered and President Kennedy had that's only fifty years ago now this shows that technology is a give us a whole new world with whole new opportunities and if we look at for example the phone the time it took before half of the population?
It's all about execution it's not about having a bright idea how to innovate it's about what you do with it now in the same study they look at how successfully these organizations manage to innovate and unfortunately, only 1/5, of the same CEOs, put innovation as a key strategic priority on their agenda now it is hard to innovate and why is that if as an organization you want to drive change it's very difficult to do so because a couple of reasons firstly innovation is per definition doing something new something different most of the larger organizations nowadays are not set up for new and different things they have I would call it an immune system so the corporate antibodies will come.
And attack those new and different things or people and secondly innovation is about long-term results versus most of the organizations are all driven. organization and the interesting thing here is that most of these organizations are trying to solve, 21st-century problems however they were designed in the 20th century or maybe even in a 19th century I truly believe to be innovative as an organization and I've been in the innovation space for a couple of years now it's not about finding the new bright ideas it's not about having all these processes in place for having innovation in your, strategy it's about finding the right people around you people that are, passionate about what they do and want to drive a change now let me give you an example the organization I work for there is a guy called Rob and Rob was or is an accountant now our Countians, as you might know, do financial checks.
Statements they check the balances of companies and he's been doing so for over ten years and he said that he's a young enthusiastic guy full enthusiastic and bright ideas as well and one day his wife said listen I have this great app I downloaded from the App Store and look I can just put in data of kids in the hospital and it tells me how the dosage of morphine should be and he said well that's interesting how to do you know that what he apps tells you the technology is true and she so I don't know I downloaded it from the App Store so it should be right like so he said well why don't we go from doing accountancy for financial statements to doing accountancy on medical apps let's check these apps but you can imagine the corporate antibodies in the organization when he went to his bosses said sorry what are you saying medical apps why don't you just continue doing what you've always done which is checking financial statements now than he came to us the innovation department.
Entrepreneurship mentality in the organization so how it works you give them a card if they don't use it win any year you fire them and it stimulates them to try something new which they otherwise wouldn't have tried and if it goes wrong you as their boss take responsibility now if you look at the impact that it had an organization when we did this is tremendous my point is that it's about people remember I said you had a device in your pocket that gave you more communication power than President Kennedy had it is worthless if you don't have the right people around you that can make it work you need people that truly believe in something.
If you want to do as an organization something different if you want to change if you want to remain relevant in the future and don't be part of that half of the organization that will no longer exist make sure you hire people based on their passion make sure you give them the full freedom to do whatever they believe in and give them the I up card now my question to you you will all receive one when you walk out this room where are you gonna give it to and what are you expecting him or her to do but I can guarantee you there will be something that will amaze you true innovation is not about bright ideas.