ɪɴᴛᴇɢʀᴀᴛɪɴɢ sᴏᴄɪᴀʟ ᴍᴇᴅɪᴀ ʀᴇʟᴀᴛᴇᴅ ᴄᴏᴜʀsᴇs ɪɴ ᴀᴄᴀᴅᴇᴍɪᴄ ᴄᴜʀʀɪᴄᴜʟᴜᴍ.