The aim of every business man and woman is to make more money, have enough profits at all time and scale up the business by solving other people's problem and / or satisfying other people's needs.
And there is always the untold or rarely discussed part of business which is maintainace, scaling up, getting new tool, or getting new knowledge which would surely costs one's money, time or knowledge.
If you have ever ran a business or you are currently running any, you would nod to this, that running a business is not that easy as it require your full time focus, some set of skills, creativity, money and time.
Now imagine having friends and relative who know that your major or only source of income is the one business you are doing. Yet, they demand money from you or expect that you give them a discount. Some even expect that you do it for free because they know you and they know them, lol. And they justify this by saying "we are friends", "we are blood bound" or that you should pity them. (But they do not consider piting the business owner that would have some loss)
My mom has always been a trader, sells food stuffs and other needed stuffs in the home like soaps, toothpaste, etc. She has been in this business even before she gave birth my older siblings. She used to help her own mom when she was much younger, I think that was how my mum got her interest in selling. My mom has always been a caring person to her friends, regular customers and neighbours, would sometime sell on credit. Selling to them on credit does not look like a bad thing to her business: until the same set of people delay their payment and when next my mum goes to the market that particular goods she sold on credit would have increased in price and those she sold to would never accept to pay the current price.
My mum sell food stuffs so, we don't need to get food stuffs outside anymore. We take directly from the shop and this made my dad get use to not buying foodstuffs in packs, he just give us money for a whole week and we take whatever we need from mum's goods and pay for them. But, so many times we take more than we pay for and do not ask our dad to pay the rest. This affected my mum's business several times because she can not stop us since we are her children amd we actually needed whatever we took. I grew and found out how this was affecting her, and I encouraged my dad and mum to buy seperately food stuffs for the house and food stuffs to restock mum's business, it worked well and pushed up mum's profit.
Learning to seperate love or sentiments, empathy, sympathy etc from business would make you look as one who does not care about others. But do they really care about you too? They expect you to offer help that would gradually ruin your own business. I also, whenever my friends ask me to help them make a flyer design, I would tell them that the price they would pay me determines the outcome of the flyer design they want (I say that because if you pay me lower because we are friends then do not expect a higher result): Every friendship or relationship should scale up the business and not the other way round.