In today’s digital age, it’s more important than ever to have a strong call to action (CTA) on your website. A CTA is the element on your page that encourages visitors to take action, such as clicking through to a landing page, subscribing to a newsletter, or making a purchase.
References: https://medium.com/@mattssheedy/how-to-gain-an-eye-catching-cta-e14cc50297d
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