I very much hope this can be developed further and turned into something... especially as another prong of a marketing approach.
After all, how do people actually use their online experience? The vast majority aren't here "in general," they are pursuing some interest or hobby. Few people will say simply that they are ON Facebook, they are part of an interest specific group or community.
Similarly, groups are a great way to reach new people because it allows you to say to a friend "come join my gardening group! (For example) rather than a generic "join Hive." It creates a sense of relevance, rather than just a sales pitch.
Of course, the all important thing here is having a sound value proposition, with most communities so far have failed at. And so, we see their associated tokens go to zero because the only reason to participate is to forever be selling that token as you earn it... and all supply and no demand equals zero.
Thanks for the walk through... never fond of ecency, but maybe that will change.
RE: Let's Grow: Optimizing Hive's 'Breakaway Communities'!