Without having to sacrifice their sovereignty or their ownership, which is the problem that crypto hasn't solved yet, and we're hoping to be part of that solution today, when you want to make the user experience better and to abstract things for the user, you're making compromises for them, right? So centralised exchange will go to a user.

Tell them, hey, look at this, it's super, super easy. It's like any other Apple on your phone. But then you're not the owner of your assets, right?
So we want to be able to have the same level of user experience and the same level of 0 friction. But still keep the fundamental values and the fundamental features of blockchain, which are self-sovereignty and ownership. Yeah, that's a great answer. You know, I agree with you 1000%. So, you know, my background is digital marketing. I was in it for 10 years before going full-time in the crypto space and on the show here. But one thing is for sure, is all about, you know, the user experience, right, for a brand or a company.
And if you think about the Internet, you can ask the smartest person from Harvard, like How does the first step of the Internet work and they probably won't be able to tell you, 'cause they don't care. At the end of the day. They just wanted to make sure that their iPhone works and that they can send a message to whoever or get on social media.
And I agree, I think that's the place that. We want crypto to be and Web 3 to b,e and you know, unfortunate,ly the Bitcoin ecosystem is a little more stubborn, almost kind of like a little bit of an older individual that can't let go of their ways. But I will say, though, at the end of the day, if the user experience is better, they will not care, right? And I think that. Go ahead.
But I beg to differ on that. And I think, I think the real challenge and this is also something that we're trying to solve with DICA is to allow people to still have like the same, let's call it zealous.