Hey PeakD community we are running a test... we'd like to tell you about it because you may not even notice 👀
TL;DR
- This is just a test.
- Ads on PeakD.com for non-hive users may benefit the entire Hive Community.
- Incentives to bring lots eyes to your posts could help shift our posting culture and how users promote their content.
TESTING ADS
We're trying something new: experimenting with Google Ads on PeakD.com. Here's the deal: this is a test, and we're taking it slow. For now, logged-in users won't see any ads (meaning almost everyone reading this post won't actually see any ads) — we're only showing them to visitors who aren't logged in. We can get plenty of data from just those users alone.
We understand that after being ad-free for so many years, some of you might feel a bit unsure about this change and while this test won't directly impact logged in Hive users there will be indirect and positive ways to benefit all of Hive through this test.
SOME REASONS
- HIVE token buy pressure that could result could help Hive a lot.
- If this led to rewarding people for bringing eyeballs/visitors to their content that benefits all of Hive... specially if it led to less dependence and stress on reward pool funding.
- Hive has hundreds of thousands of posts and search engines push people to them on daily basis to no benefit of Hive
- Less impactful but this could lead to a reason to get an account. (A non ad experience if you get an account)
- Please share if you have reasons for or against.
"Is this something completely new?"
No. Other Hive blog sites and Hive video sites have experimented with ads to varying degrees. Recently we have had a substantial poll of hive users asked if they would want ads on Splinterlands.com (something the company didn't even request) and over 77% over users and 88% of staked tokens responded yes.
WAYS TO BENEFIT USERS
Part of this experiment is figuring out exactly how any revenue from ads will be used. In this first phase we are more interested in collecting data and all revenues generated from Ads will be used to buy back HIVE from the internal market and burn tokens (or send them to the DHF).
Based on the data collected during this test period these are some of the things we may consider going forward:
- Buying and burning HIVE to support the token's value.
- Create a profit sharing system for our community (e.g., rewarding those who help bring in views)
- Buying and staking (aka powering up) HIVE, which could mean more votes for our users and benefiting HIVE price
TEMPERED EXPECTATIONS
We still need to see how well ads perform it is not a given that it will have a substantial impact... things we have to consider:
- 65% of users use Chrome and a good proportion use Brave with a built in ad blocker and some use ad blockers on their other browser options.
- It's harder to put ads on Mobile... we have much less options for ad placement that is non-disruptive and 60%+ of our traffic is mobile.
- Well over 50% of traffic is from countries where ad revenue is significantly lower
The goal here is simple: this is not a get rich quick sort of thing ...if ads can create value, we want that value to benefit Hive Ecosystem, Individual Hive users and Hive communities in meaningful ways.
HOW TO VIEW OR SUPPORT ADS?
- Log out to see them
- Turn on this setting if you desire.
AD PLACEMENT
It's actually quite limited to begin with.
- Under Post Text
- Above Post Text
 |  |
- Also in the Search Section
(Which means we should probably work on the search page a bunch)
...Like we said it's starting off pretty limited.
WHAT'S NEXT
After we have collected a few weeks (maybe couple months) worth of data we'll share an update with users on some of the results and what we think will happen next. Some possibilities that we'll evaluate based on your feedback:
Revenues are small and not worth the time and effort and we could just stop the project
Ad Revenue is healthy, we may keep ads going and find ways to benefit all of Hive community (Buy Burn etc)
Revenues are better than expected and we build more tools to help bring in the community with sharing in revenue.
REMINDER: During this period all revenues generated from Ads will be used to purchase HIVE tokens and burn them from the internal market.
YOUR FEEDBACK
- Share how you would change your own promotion and marketing of YOUR posts or your communities content IF you knew getting more eyes on your content would lead towards profit sharing.
- Share if you know influential users that would bring viewership to a platform where they could get a profit for their views (many may already be on sites that offer this)
- Consider viewing PeakD.com not logged in or go to settings and turn them on and tell us what you think of ad placement and how you think we could improve it.
- Share creative ways you think we could benefit the greater hive ecosystem if the experiment does well.
We’d love your thoughts and feedback as we explore this. Let's make this work for all of us!
—The PeakD Team
Call to Action
Vote for our proposals here: https://peakd.com/me/proposals/peakd
Specifically this proposal is still not funded: https://peakd.com/me/proposals/311
The PeakD team
Published with PeakVault
