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The world keeps revolving around technology and I would say technological advancement has a lot to do with how rapidly things continue to change in the universe today. We can't compare the time in the past to that of the present. Every decade comes along with its unique changes and it's always way better than the previous.
The concept of marketing has also changed in recent times just like every other thing got changed with the aid of technology. The talk of the town about digitalization and the internet is a great factor contributing to this advancement. Marketers are now more focused on online marketing than using other marketing strategies because it reaches a wider audience and also gives results rapidly. There is a source of empowerment for the customers and end users on the other hand, which makes it possible for them to acquire first-hand information about different companies, their products, and their authenticity.
There is nothing much to define marketing as special to its true definition. Marketing is all about showcasing a product, rendering services, and also having a good relationship with customers. Online marketing also comprises these activities which aim at creating online customer relationships. Online marketing makes it possible for customers to purchase their products with ease and also get to know more about new products available in the market. The needs of customers are analyzed and some strategies on how to satisfy them online are always taken into consideration.
Online marketing is used to refer to the internet or direct marketing, it encourages globalization due to the removal of barriers that prevent buying and selling between different countries across the globe. There is little or no restroom when it comes to the internet and anyone can get access to your products online.
Products available online are relatively cheaper if compared with other marketing channels such as print and electronic media advertisements. Companies could make good use of their emails and websites to reach out to their customers with just a little cost.
Types of online marketing
We have different types of online marketing and there are different ways to market your product online. Some of them are.
Search Engine Marketing
Search engine marketing is a technique that allows internet users to type complicated phrases on a search engine and get answers to them instantly. The work of search engines is to copy different web pages and store the available contents which are used to provide answers to questions searched using the search engine.
Keywords are typed into the internet then the search engine lists pages with particular websites that are ranked based on their relevance. To understand the concept of search engine marketing and how it operates in online marketing, one has to take a good look at the players involved.
The first player involved in search engine marketing is the search engine company. The second player involved is the web spider.
Search engine companies are of different types and the most common among them are Yahoo, Google, Live Search, Ask.com, and many others which are operated by Microsoft Windows. The web spider is an automated script related to the internet by search engines. It functions like a crawler and visits different websites through their links and gathers every piece of information that is made available, after which it would transmit to the search engine for proper indexing. Spiders rely on texts.
The third player in search engine marketing is the index. Search engines break down the content it receives into metadata. Different search engines have algorithms that are used in analyzing data based on relevancy. The fourth player is the searcher. Searchers work with relevant keywords and not long words. When keywords with relevance are typed in then the searcher would give the right information. This is what most internet searchers do not know. And the last player is the search engine specialist who is an expert that offers assistance to individuals on how to develop high-ranking websites.
Search Engine Optimisation
Search engine optimization (SEO) is another form of online marketing and it refers to the techniques and strategies that are applied to increase the number of people who visit a website. This is achievable by acquiring a high rank in place when internet users search the internet through search engines.
SEO increases site accessibility and makes it easier for websites to be found on the internet. There are thousands of pages through which users have to click in search results and this is why ranking of sites during data search is crucial enabling more traffic towards the website.
The higher the ranking of a website the more chance of the website being visited by internet users. One important thing about SEO is that it doesn't have human qualities, unlike search engines that are driven by texts, and despite technological advancement, they do not possess the features of intelligent human beings.
SEO is the combination of best practices from experts and webmasters who produce web content used to attain a good ranking after search engine results.
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