This post is not for you, it's actually for just a handful of people who are involved in The Daily Leo. If you have no idea what the Daily Leo is, you must wait a few days until there's an official announcement for the re-launch of the Leo Finance newsletter.
In the meantime, you can still subscribe and join the 3k+ subs, and in a few days you'll start receiving a kickass newsletter to stay up to date with the global finance news, the ongoing state of crypto matters, and what's going on on Leo Finance and Hive.
To put it simply, this is a post that is published for transparency reasons and to let people know how The Daily Leo will work and everything related to this side-project part of the LeoVerse.
The Process for The Daily Leo
We currently have six ambassadors as part of the @leofinance team, and we have three more lions who just became a Daily Leo Editor. Each of these nine Lions will be in charge of making two Daily Leo editions per month. There will be a weekend newsletter with more information, more articles and it will be posted by @thedailyleo and will be written by either @taskmaster4450 or @anomadsoul, to be defined, the liquid HBD from these weekend editions will be used to buy $leo, all the liquid $leo on this account will be used to sponsor community contests.
The account @thedailyleo will re-blog every edition so anyone in the Hive Ecosystem can easily check any editions, as well as be on the lookout for the publications in case they don't want to subscribe to the newsletter (not that anyone wouldn't want to, but there's that option).
Anyway, this post is a guide for the editors, and it will also serve as a transparent and informative piece for those who want to know more about The Daily Leo.
Objective of the newsletter - To become the main source of brief and compiled information for our subscribers regarding Finance, Crypto, the Hive ecosystem and to stay up to date with the Leoverse. This newsletter exists for those who can't browse the news outlets and filter the relevant ones from the noise. The Daily Leo is a compilation of worthy news pieces, opinion articles and events to keep an eye on, it is not a newspaper per se, but a tool for our subscribers to stay on top of the crypto world without spending a lot of time to research for hours every single day.
Gameplan - To provide one newsletter per day, every weekday at the same time, with the same format. This will allow The Daily Leo to start earning a place in the top of mind of the subscribers as well as create a daily expectation for the newsletter through the highest of qualities for this briefing compilation.
Expectation from the Editors - To write two editions of The Daily Leo newsletter once every two weeks. This newsletter will cover every bullet point of the next list:
- Deep research to filter noteworthy pieces of information from the buzz or repetitive stories.
- Thorough description but to the point per article featured.
- At least one Community Page link per newsletter.
- At least one Leo Finance link for a “top of the day” article. If there is an official @leofinance announcement on that day, it should be included.
- Signature from the newsletter edition maker
Optional: Each editor has the option to post their edition of the newsletter on their Leo Blog and then include a link on the newsletter as a “Read on Leo Finance”. This post will be voted by @leo.voter.
The last edition of The Daily Leo had 3.1k recipients and 900 views (a 17% open rate), these numbers are good but could be greater. The goal of having an active newsletter is to provide another service for our community members and to make the Leoverse a more versatile and integral ecosystem with many little side-projects, a effectively creating Community tools for every taste and need, as well as strengthening and growing the monthly active users on leofinance.io while extending the reach of the newsletter, making this newsletter a tool to promote and market Leo Finance’s projects and updates in an organic form.
Newsletter format and flow
Here’s an example of how “The Daily Leo” will look: @anomadsoul/something-s-brewing-or-care-to-join
If you have any questions or feedback, please feel free to send @anomadsoul or @leogrowth a direct message on discord.
Finance Top Stories (1-3 articles)
Two news pieces that talk about general finance, markets (in general), noteworthy events related to the stock market, the SEC, world wide bans, listings, country restrictions, world events that affect commodities, crypto, stocks… anything related to the finance world or that affects the finance world on a broader scale.
The editor can include Leo Finance posts on this section, bearing in mind that this post has to have an “expert level” such as those written by edicted or taskmaster (and also smaller authors that write kickass stuff), and they have to specifically talk about Finance at a broader scale.
Crypto #MustRead (3-4 articles)
Important news articles regarding the cryptocurrency and blockchain world. New project launches, updates on the existing main blockchains. New ICOs, regulations (local or global), government interference/support news… anything related to the crypto world. Leo finance posts are accepted here but they have to be top quality and be technical and finance enough to appeal to a high-level audience.
If there is a new Community Pages article that kicks ass, it should be included here. Note that if the editor writes a great post for one of community page, this is the place to feature it and get more eyes to it. The editor can also time their Community Page publication date with their Daily Leo authorship so that they get to include their Leo Finance community page post on their Daily Leo edition.
Leo/Hive #related (1-3 articles)
Anything that is worth mentioning about the Hive Ecosystem as a whole or related to one of the big projects - the editor will avoid small projects for the time being because The Daily Leo wants to appeal to a more general audience.
If @leofinance or @leogrowth have a worthy post that hasn’t been mentioned in a previous Daily Leo edition, the editor can include it here.
Signature and link to original newsletter article on Leo Finance made by the ambassador/DailyLeoAuthor
Credit where credit is due. The newsletter will have a signature and a link back to the Leo Finance article featuring that day's Daily Leo edition.
Further Info
@leo.tasks will post a task related to the design of The Daily Leo, so if you are a designer, be on the lookout for this post!
If a Hive project wants an article to be featured in The Daily Leo, they can reach out to @leogrowth#5452 on discord and coordinate this. Leogrowth will charge a small amount of Leo (amount to be defined) that will be used to sponsor contests across the hive blockchain. All the transactions must be done on-chain for transparency purposes. This featured article will be shown under a separate Sponsored Content section right between the Crypto #MustRead section and the Leo/Hive section.
If you want to become a Daily Leo editor, please reach out to @leogrowth#5452 and we'll get something going.
That's pretty much it, if you have any feedback please, leave a comment here and I'll make sure to reply as soon as possible.
Yeah, I'm not a designer, sorry for the crappy thumbnail.