Hive for the longest time was a rather small platform with nothing else going on with it besides a article site where people would come write up articles and then vote on others articles. Maybe you would see a few comments on posts but general activity on the hive blockchain was rather low.

Most communication took place off the blockchain on solutions like discord for the most part and while that's still present we are seeing a lot more that those conversations are now sifting directly on to the blockchain with new applications and ways to use the hive blockchain.

The biggest bolster that really put Hive on the radar for many was during the last bull run they heavily centered around what is know as P2E or Play to Earn games. Splinterlands which set all new records. Hive reaches over $3 a token and a userbase that exploded primarily in accounts created for splinterlands but a few new bloggers as well on their frontend which offered SPT tokens.

However we have now been in a bear market for a little over a year and everyone is really starting to feel it. From users to platform owners it just feels like everything is slumping lately. But wait... there's a glimmer of hope out there as a feature I've been waiting for nearly two years will finally be coming to light.

That feature being LEO ADS!

What Is Leo Ads?

With the rebrand of InLeo threads has become a large part of it. But we have also seen that ads are on threads as well as articles and myself and a few others have been hitting it hard with SEO, Social and just general traffic for a while now. All of those funds have been accumulating and soon they will be released.

Now I can't speak for InLEO the company but what I can say are just things I've heard from podcasts over the last two years about how I think it will all go down.

Those who hold LEO tokens powered up will now have a ticking APR on their powered up LEO much like you see with Hive powered up which is currently collecting at about 3% I have NO idea what the APR might look like for LEO but so far it seems like it could be upwards of 5%-10% levels.

Improving Liquidity

All of the funds that have been accumulated over the year+ will slowly trickle out over a few months. (I speculate a 12 month window) and all funds generated from LEO ads will be dumped into a smart contract. It also seems like some if not all of those funds will be buying up half hive and half leo and creating a liquidity pool I don't have the full details on that but it does open up a huge positive for hive and leo in providing more liquidity off exchanges and more so in DeFi/DeX.

MOAR

There's also a hint at many other features that will be coming soon. But November 1st is currently the date for LeoAds to be going live. Of course that is subject to change but that's about 3 weeks away! Just three weeks away for something I've been waiting for, for what feels like two years.

LeoAds most likely will be expanding as well. One feature would be to create a premium subscription for InLeo which would give you a checkmark and some other cool perks.

On top of that there's been talks about a internal ad system which could be anything from paying for a trending hash tag, promoting your thread, promoting your blog post, showing yourself at the top of people to follow etc. All of these funds would be collected and go into the pool as well and there's been talks about it not just taking HBD, hive and leo but also other crypto assets.

As threads and InLeo grows so will the pool, more users means more sponsors and while they might be a bad thing on other platforms it's instead a great thing on this web3 platform in where users are rewarded for using the platform in a correct manner.

It's the single platform I've really seen that's really shaping up into what web3 should be. While it's taking some time I'm excited to finally see one of the biggest web3 factors come to life. So mark your calendars for November 1st 2023 because to me that's the day when we start to really see true web3 take shape right here on the hive blockchain.