A while ago, I read a post discussing the challenges the community faces in marketing Hive’s social platform. This is one aspect of Hive that hasn’t been fully realized yet, and it seems we still haven’t figured out the right formula to market the platform to the mainstream. At the moment, it feels like Hive exists in a quiet corner of the internet, and many people still haven’t heard of it.
Maybe within the crypto space, Hive was more well-known a few years ago, but with so many new projects constantly emerging, it's easy to get buried under the noise of these shiny, upcoming platforms.
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So, what do you think is the reason this is happening to Hive?
The post I read earlier brought up several valid points about why we're facing this issue. Among those, I want to focus on two that I believe still have room for improvement and could possibly help restore Hive’s former glory. By "glory," I mean the time when Hive was in the Top 100 cryptocurrencies by market cap. Back then, Hive had strong momentum. However, due to ongoing issues, we’re now down to #479, and at this rate, we might even slip below #500, though I certainly hope not 😅.
Now, regarding those two points.
First, I think we need to improve our branding. The whole “get rewarded for posting” pitch isn’t as appealing as it once was. Since the value of rewards depends on the price of the token, lower coin prices lead to less motivation for bloggers to stay active. The potential rewards might not be enough to maintain a strong posting momentum anymore.
I believe we should move away from making Hive’s reward system the centerpiece of its marketing. If the token’s value drops, so does the motivation, and that creates a fragile foundation for long-term engagement.
Instead, I think the real value of this platform is the community. The people who keep this place alive, preventing it from becoming an echo chamber or a ghost town, are Hive’s greatest strength. The users who engage, connect, and support each other are what make Hive truly relevant. It’s the social connection that matters most here, because at its core, Hive is still a social media platform.
The other point I want to touch on is User Experience, which I believe is critical to Hive’s mass adoption. In my opinion, this is one of the biggest barriers preventing the majority of people from joining the platform.
Since I’ve been here for many years, I’ve become quite accustomed to the user experience and the technical aspects of Hive. From posting and engaging to managing tokens, I feel I have a solid grasp of most of it. However, for new users, especially those who have never dealt with crypto before, adapting Hive into their social media routine can be a real challenge.
Even the culture here is different from mainstream social media, which can make the adjustment even harder for those used to more traditional platforms.
The post I read earlier actually suggested a good idea. It mentioned creating a flexible interface that caters to different user levels, ranging from beginners to experts. The way I envision it, the basic level would allow users to post and engage just like they do on traditional social platforms. Meanwhile, all the complex blockchain-related processes would happen quietly in the background without the user needing to understand or interact with them at first.
Then, as users become more active and familiar with Hive, they could gradually explore the more advanced features of the platform. These would include concepts like Hive Power, delegation, Resource Credits (RC), Layer 2 tokens, and DApps, among others.
Hive has immense potential, but unlocking it requires refining both how we present the platform and how users experience it. By focusing on community and simplifying the journey for newcomers, we can make Hive more accessible and appealing to a broader audience. With the right steps, Hive can reclaim its place among the top platforms in the crypto and social media space.
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