If someone tells you advertising is not part of a good business he is joking, I have seen such red flag evidence this month. Even a drug dealer has to advertise his products underground although surrounded by legal authorities. A funny one indeed, it goes a long to prove you have to make people know about what you deliver and keep knowing. Big businesses are paying huge yearly just to get their names on the billboards. Never think they are having fun throwing around such expenses, it has proven long term yield.
Ok, I will be doing a brief summary on how my business advertising for this month has been like but before then let me just take a little look at the global ads markets? Indeed it has a huge figure with a Compound Annual growth rate (CAGR) at around 4.5%. it is sitting around $700 billion with a near one trillion market size by 2033. Anyway, I still feel the market size should be in the trillions even as we speak, we have to understand this is just a feasibility study of the international business markets.
There are some free advertising platforms like your social media handles, something I am looking at how big the entire market would also have been if it were ALL entirely paid. This month has not been one of my best advertising months, a poor one I must say courtesy of my mobile phone going bad. I missed a lot of documents that I never backed up. Never saw that coming. I had to spend two weeks with a cell phone and my PC. Not too used to using the PC for such things, I couldn't do much in the process.
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You know I have in the process come to realize my business mode of operation is more in the online realms than the physical. A lot of our customers don't even know our office location, all they do is place a service order on my DM and we go for that pickup and a later delivery. I lost some deals in the process; I could remember my copartner telling me someone just said I should find a good gift box packaging plan he wants to give to someone dear. I was just put in a tight corner, my gallery would have been an easy pick.
As the manager, it will be much better if I have this discussion with the client since I have the most knowledge as regards the branding department. Maybe I should have installed WhatsApp on my PC and work with it but I was just thinking if I should get a new phone and TRY mail synchronizing if I will be able to get back some information through that. It never worked out when I bought a new phone anyway. Their advantage here is the portability of the mobile device and I am getting back the vibes gradually to set my gallery in order.
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You can't doubt what throwing in that fanciful sewing, laundry services or branding can do. I have seen it bring in the bucks when it was least expected. Doing business is like working with an OTP (One time password), at a glance of an advert, you could hit a customer’s taste. It has been that month of slow advert, funny Enough, it has even given me much time on Hive. Hahahaha, all I could do with my PC was write and write since there was no customer base to be feeding with orders and enquiries.
Another flaw was that I wasn't able to generate our standard receipt since the App was installed to that phone. It was very inconvenient and non-professional to go with an oral/text written receipt. I had to tender my apologies as they will have to bear with me for a while. The company was working on giving me a new phone. Ok, I finally got, a big congratulations to the company and its concerns. NOW back to full time daily advertising, we have some lapsed to cover.
In summary, I feel there was an overall communication decline between us and our customer base in the process. Statistically, I will say a 20% decline in the process. I wasn't able to meet up with so many ads these days, who knows what would have come out of it. Still talking of advertising, my copartner suggested our outside flex is not bringing in the profit as it seems too small for passersby to observe. I will have to be on the radar next month with eye catching shorts videos and images on my DM, and yes, change the outside banner; we are still in business.