I just took a scroll through the LeoFinance homepage. It got me thinking about why I click on some posts, but not others. Turns out the title is more important than you think, when it comes to attracting eyeballs and generating that all-important click-through.
So I decided to make a list of 10 posts, with titles compelling enough to stand out from all the others. Take a look at these ten post titles. Which ones would earn your click?
Cash is Trash... Until it isn't
Hive Accounts: Protecting Your Digital Life
AskLeo - Why Hive Doesn't Have Proper Marketing?
Information Inflation Equals Truth Deflation
Look both ways
Earning more with LEO on HIVE
How To Make It on Hive - The Curious Case of @Taskmaster4450
Keep Calm and Fork On
The Scary Truth About Crypto Pump and Dumps
I managed to get back to my 10,000 LEO POWER: The journey continues and much more confident!
Looking carefully, we can see that many of them are informational. This is a signal that they will teach me something about a subject I'd like to know more about. Who wouldn't want to learn how to Protect Your Digital Life? Earn more with LEO on HIVE? count me in! You bet I want to hear how Taskmaster made it on Hive! So I hope this selection is helping you to get the picture of why these particular titles almost jumped off the page and commanded attention.
That leaves many more articles that I'd likely have visited, only if I'd set a block of time out for engagement. These are in marked contrast to the top-tier articles listed above, that attracted me like metal shavings to a strong magnet. You want to create more content like that and less of the ones I'd only visit when on a run to boost engagement.
I almost never click on these...
These would be anything written in a foreign language. I'm not going to go through the trouble of translating these. Posts where the title says: ENG/(insert foreign language here). I tried with them, but it's confusing as sometimes they will alternate paragraphs, which tend to cause eye strain. They would almost be better off publishing two different posts in both languages. In short, if it's not written in English, I assume it's not for me and skip it.
The post title I'm most proud of so far, I published in May and it was titled: Welcome to the Blockchain, Now Leave... I went through a list of possible candidates and took a break from blogging, then came back with that one. As soon as I put it together, I knew it popped. However, due to my lack of time, I rarely have the freedom to do the deep dives that I'd like to. It is rewarding when everything comes together and you can create content that is informative, thought-provoking, or entertaining.
Thank You So Much!
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