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Snoop Dogg looks to be the unofficial face of Web3 and potentially NFTs, but what is the true impact Web3 may have on creative industries?
Web3 has been described as the Wild West by many users and outsiders. It is open-source and decentralized, and it has prompted many to explore methods to benefit from its capabilities, particularly with the expanding Metaverse.
While some firms and investors are deciding where to lay their best bets, famed rapper and nonfungible token collector Snoop Dogg appears to have found his groove and is beating many to the market.
On March 7, the cannabis and NFT enthusiast announced his membership in the digitally native lifestyle and gaming platform FaZe Clan to enhance the cultural link between music and gaming. Snoop Dogg's involvement with digital collectibles has improved his credentials in the Web3 industry, and he is seen as a key voice by commentators.
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Snoop Dogg's digital impact is difficult to ignore, from founding Snoopverse in The Sandbox to inventing the pseudonymous online character "Cozomo de' Medici." The rapper's effect and influence in the industry are clear, with at least one investor shelling out upwards of $450,000 for a plot of digital property close to the rapper's virtual home.
Snoop's involvement in Web3 emphasizes innovation, content production and development, and ownership. The rapper is not afraid to drop it like it's hot at every step in the industry, leading some to believe that he is the current face of Web3 and is paving the way for new creators.
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