Why Be Different?
Apart from being an ocean of holders, Hive is also an ocean of content creators. Some of the best ones in the world and many others are catching up on daily basis. We are growing at a steady pace from all fronts. Outside interest will blow up anytime and we might start seeing top Web3 influencers like Gary Vaynerchuk joining the platform. The reward pool is limited though! The attention span of curators is decreasing. Only the ones providing the most value will have a chance in the long term to get noticed by the whales (hodlers) and other renowned creators on the platform. It will only get tougher to get noticed in the ocean as it expands.
Dane (@forexbroker) wrote a really cool post a few days ago on How to make money blogging on Hive and this is one of the lines he wrote that hit me:
If you want to get noticed and actually start making money blogging on Hive from day 1 then you need to show those with stake that you’re different.
It hit me so much that I decided to write this blog. Honestly, we all are different in our own ways but how do you showcase it to the people who might support your content in the long run? How to become a part of the 1% Club?
Get Away From The Normal
To make an impact early on in your Hive journey, you need to stand out from everyone else. You need uniqueness in your expression to get the message heard. Curators on Hive are constantly looking for something different to support. Being unusual will most probably get you the attention you are seeking and suddenly everyone will start talking about you. They will mention you in posts and conversations and even reblog from time to time.
Even the greatest of creators change their style over time and try new things. If they don't do it, audiences get bored and move away to something that they haven't seen already. Something that inspires them to get creative themselves! Normal is 'ok' but different is 'awesome.' As I said earlier, everyone is unique in their own way. You just need to explore and discover your unique selling proposition.
Discovering Your USP
“Unique Selling Proposition” is a marketing term, that describes the features or qualities that make a product, service, business, or person unique as compared to others. Over time, I have assembled or discovered some USPs that separate me from the crowd. I am a jack of many trades but master of none. Combining all of them gives me the ultimate power enough for me to make an impact. I am listing them down for your reference. It's up to you to take some ideas and replicate them in your own style or discover something of your own:
- Graphic Design: In the past 5-6 years, I have tried multiple businesses. Some did well, some not so much. But there was a common thing in all of them which made me learn a lot about Graphic Design. I can proudly say that I am better than 99% of peeps on Hive at this. Nobody is as productive as me in creating high-quality graphics and I actually enjoy it. Making the thumbnail is my favorite part of blogging. 😂 All thanks to the unique tool known as Canva and the design sense I acquired in these years. According to me, this is the major reason why I stood out during my initial days.
- Simplicity: In a complex crypto world, simplicity works the best. I am someone who likes to break things down and make them easier for myself to understand. This is also reflected in my work on Hive. Since you would want more people to fully comprehend your message, keeping it simple and clear is the best way to go for maximum reach.
- Consistency: Realized and exercised it a bit late but I show up on Hive every day. The most successful content creators on Hive possess this quality and that is the major reason why they are on top. If you publish daily and doing a few comments, you are already in the 1% club. Not many people do it and this is how you get registered in the minds of other curators and creators on Hive.
- Learning Ability: I am a quick learner. I read a lot of articles and watch youtube videos everyday to keep learning new skills and habits that could help with my content creation. Crypto space is fast moving, if you are not ready to put in time and effort to understand things quickly and implement them, then you will get behind. Try to learn from others and make your own mistakes. They are the best teachers of all time.
- Action Orientedness: All the talk backed up by no action is just talk. To achieve my goals on Hive, I take massive action. That separates me from an average creator on Hive. I try to manage my time accordingly between making comments and publishing posts. If you think something has to be done to add value on the platform, don't overthink it. Just do it!
- Skin In The Game: I feel bad for all the people on Hive who created content for 5 years but sold their earned stake for whatever reason. Even if your life is dependent on Hive earnings, don't take out everything. Keep adding to your Hive Power as and when possible which is exactly what I plan to do for the next 5 years. Without stake, you won't have much influence for long. Don't deprive yourself from the power of compounding. If you need to keep growing your follower count as a creator, you need to grow your stake too.
What's your USP on Hive? Comment below! If you can't think of something quickly, then start working on building a USP Portfolio. 🤑
