Recently @revisesociology wrote a post about the most popular cryptocurrencies to buy. Or at least which cryptocurrencies the top results in Google recommend.
Obviously, the results were mostly expected as the search query he used was rather generic and definitely general. But in his post he also briefly touched upon the SEO strength of the search results Google had returned him.
The above articles are liquid examples of how to write for SEO (clearly done by professionals on SEO, rather than professionals on the topics being written about) so you could do a lot worse than analyse them and tweak your posts accordingly if you want to rank for any particular topic!
In a brief list of tips, one tip particularly stood out to me:
keep your slug simple
While it is widely published that Google considers around 300 different metrics when ranking content, everything starts with a great title and a solid post link. They’re the A and O of SEO. A post with a gibberish, narrative title will barely ever rank unless published on an already highly ranking site.
Peakd’s permalink editor
Sadly enough, on LeoFinance, we don’t yet have the option to edit the permalink for a post and thus improve the most important elements of an article. Not directly, at least.
While other interfaces like Peakd have gone ahead and implemented the option to change your own post slug (post link) for each post, on LeoFinance - and most other tribes operating on Hive Engine - we need to use a workaround.
Some weeks ago I asked in Discord whether the introduction of a permalink editor was planned for the future. But as we all know, the LeoFinance team is usually rather busy. This is probably also a niche feature which only the most skilled authors will use.
But it would be a valuable feature nevertheless, even if only 2-5% of the daily LeoFinance creators use the feature. A great review of a new cryptocurrency, with solid permalink, could skyrocket the search results when the reviewed token and platform become popular and lead to multiple thousands of article views in few weeks only.
Luckily, there’s a simple workaround.
Improve Your LeoFinance Content’s SEO Workaround
Note that this is a workaround, but if you care about LeoFinance, and want your content to be seen by as many people as possible, it is worth doing it. It’s a very simple tweak and only takes few seconds.
If you pay attention to screenshots, you already read how to do it. :)
In few seconds only you can increase the SEO value of all your newly published Leo content — and on any other tribe with its own frontend — exponentially with this simple tweak.
Method:
- Publish your post with the keywords title: this is the permalink you want
- Edit your post title to the post title you want to lead your article with
Example
Because LeoFinance doesn’t have specific tools for SEO, like (self-hosted) blogging platforms like WordPress do thanks to plugins, there is no option to set different titles (and descriptions) for different platforms like Facebook, Twitter, and search engines. Thus we need to make a choice between the most optimized post title and the post title we want readers to see.
Luckily, for this example I’m using this post and this post will most likely not rank due to low searches for it. Thus I can go with a title optimized for readers.
The title for this post is: How to Improve the SEO of Your LeoFinance Content with One Simple Trick — And for Every Other Tribe Too.
I’m publishing this post with the keywords only title first though(1).
Once published, all left to do is edit the post to change the title to the title I want.
Because I wrote this post in the future I can provide you with the screenshot of the URL for this post. Alternatively, you can just compare the post’s title to its URL and check the difference with your own eyes. ;)
For this post it doesn’t matter much because it’s unlikely someone will search for “LeoFinance SEO Improvements”, but when entering competitive niches such as reviews, economy and finance tips, and maybe roundups and so-called listicles that simple tweak will make a huge difference in where your LeoFinance post shows up in the search rankings. Even more so, because LeoFinance is still growing and is nowhere near to its estimated future SEO domain strength.
How to Craft a Good Post Link?
A good post link is very simple to create. It’s as simple as it can possible get: just keywords.
No articles, no fluff, no short terms, nothing people would not look for when searching for the content you wrote.
Just the keywords. Nothing more.
- leofinance-review
- wleo-ethereum-defi-token-review
- koinos-mining-how-to
- superman-man-of-tomorrow-review-2020
- ether-vol-1-death-of-the-last-golden-blaze-comic-review
Luckily the blockchain replaces all in titles with a - (hyphen) so you can just write the above titles as
- LeoFinance Review
- wLEO Ethereum DeFi Token Review
- Koinos Mining How To
- Superman Death of Tomorrow Review 2020
- Ether Vol.1 Death of the Last Golden Blaze Comic Review
That’s all there’s to. Few seconds only to massively improve the SEO value of almost all your content(2) you publish on LeoFinance or on any other Tribe via their own interface.
(1) I could have left out the “tweak” but I think in a near future someone may have a better post — hopefully when the permalink editor is introduced — and could use that exact title better than this workaround post.
(2) SEO is slightly more complicated and often there’s much more to it, but this simple “workaround” can make a huge difference for the best articles which may not rank amidst the first few search results if their URL is poorly chosen.