You have already seen Google ads on Leo threads for since few days ago. Or probably you have seen them and did not realize what you are viewing are sponsored ads from Google. Either ways, lets me begin by quickly showing you one Google ad feed on Leo threads. Take a look below:
So what actually are Google ads?
Understanding Google Ads
Google is a massive tech company and over the years have floated a number of successful tech products. One of them is Google ads which accounts for more than 90% of its company revenue. Google does advertisement business in partnership with website owners. When Google collects sponsored ads from individuals and organizations, it places those ads on partner websites, mobile apps and other online locations. Advertisers pay for these ads each time this is a click and pageview. Google then share the advertisers money with those partner website owners. Advertising is big business for Google.
The Google ads project is one of the largest pay-per-click model in the tech space with hundreds of thousands of partners and customers.
Google ads brings value to Leo Finance
The massive value that Google ads brings to the Leo finance project is massive. Naturally, the list of benefits should start with revenue, but there is much more to that. Consider the following benefits:
- Revenue: By implementing Google ads on Leo Finance, the Leo team stands to gain massive revenue. Like I explained above, Google partners with web property owners and place context-based ads on their websites. These ads pull in revenue based on traffic and pageviews. The amount of revenue the Leo team stands to gain depends on how much traffic they are able to bring to the websites. The more traffic and clicks on the Google ads, the more revenue made by the Leo team.
- Traffic: Google ads will bring more external traffic to all Leofinance UI that implements its ads. Google runs perhaps that largest search engine with millions of web searches per day. When users search for anything on Google, Adsense partner websites are included at the top of the search results page, thereby generating traffic to the websites serving those ads. So our Leofinance website will experience bigger traffic originating from Google search.
- Brand Promotion: Google ads help to increase awareness to its partner projects. That is another massive benefit that Leo finance stands to gain. As Google search drives more traffic to Leo Finance, more users in the tech space will have the opportunity to discover us. The more users come to our website to see the ads, the more they see and get to know Leo finance. This increased visibility also brings increased exposure and helps Leo Finance move closer to achieving its userbase and MAU target.
- Tracking tools to measure growth: The Google ads project comes with comprehensive analytics tools to measure the traffic and other aspects of your website. Leofinance will get to see its daily, weekly or even monthly traffic. The analytics tools explains demographics, page views, visitor behavior, pages with higher views, times period of page visits and other analytics. This knowledge will help Leofinance to finetune their efforts, improve areas that are lagging behind and build on successes recorded.
- Competitive Advantage: There are many other Web3 projects just like Leofinance. But many of them have not implemented Google ads on their project. By partnering and Implementing Google ads, Leo finance stays ahead of the competition. Google ads will vastly improve Leo finance over its competitors in visibility as Google ranks its partner websites higher than others. By exposing Leo finance to more online users, the project can dominate Web3 market and have a larger share compared to those not partnered with Google ads.
The above are just 5 examples of ways that Google ads brings much value to the Leo finance project.
Google ads Vs CoinZilla ads - who wins?
I have partnered Adsense since 2009 and I can say with authority and experience that Google ads are better than Coinzilla ads with the following 3 reasons:
- Market: While CoinZilla is focused on the crypto market, Google ads serves ads to all markets. Google ads have a very large market it serves, and that basically means it is able to reach far more users than Coinzilla can. In the ads business, numbers are important and Google ads beat Coinzilla in numbers.
Objectives: Google ads have a very large objective scope than Coinzilla. This help advertisers to focus on achieving a specific goal. Their objectives include to increase engagement, grow followers, increase sales, increase page views, etc. Coinzilla does not have such many and varied objectives. As such, Google is better.
Extensive network: Google has built a very large network of advertiser and partners. This increased network brings in much more revenue, exposes the project to more advertisers and users, and even opens up partnership opportunities with other projects in the same sector. In times of network scope and user numbers, Google ads is better than Coinzilla.
How can we utilize Google Ads?
Create more content: Google ads are placed by contest - i.e based on the content of the page. And since threads is a micro-blogging platform, we are responsible for creating the content upon which Google feeds ads. So everyone on the Leo project should create and engage with more content so as to utilize Google Ads.
Promote Threads and Bring in more users: Traffic is important in Google ads. For leo Finance, it will bring in more revenue and also more exposure. So we can utilize Google ads by promoting threads in every way we can, and increase our visitors and users count.
Stay more active through engagement: We have to generate more engagement on Threads. It helps increase the page views of content published on the platform. This is a way to boost ads revenue for the Leo team.
How I benefitted from learning about Google ads on Leofinance
Personally, I have seen ways to benefit from this update such as through the following:
Personal activity: Having seen all the benefits that Google ads bring, I will try to increase my activity on the platform such as through publishing more, engaging more, and generally being more active. This helps me to be more consistent on the platform.
Micro-earning: The page views on Threads will soon start bringing in revenue. This is thanks to the Google Ads implementation. This means that I will be able to earn more.
Quality content: Awareness of Google ads and its context-based placement model motivates me to create more quality content. For example, I recently started #photostory, a threastorm with images on each thread. Click here to see the first one.
The Rewards/Risks of Google ads
The rewards of Google ads are massive compared to the risks. I know the Leo team considered these too before deciding to implement ads. As noted above, the rewards includes increased project visibility, increased traffic, more efficient analytics, more revenue, and many other benefits. Because of these benefits, it is not surprising that a large percentage of web projects implement Google ads.
When it comes to the risks, Google ads is capable of endangering privacy. But the impressive thing here is that it is very difficult because this is web3. Blockchain technology protects privacy and make it difficult to exploit. Google ads could be invasive too. Again, The Leo team has been careful in making sure that ads blend well in the environment and that they are not placed too many on the page.
With these, I believe that the benefits of Google ads far outweigh any risks associated.
Why integrate ads
Ads bring in lots of positives to a new project like Leo Finance. The most important of all is the increased awareness that emerging projects badly need. The longer Leo Finance partner ads, the more unique users get to know about us. In achieving our target MAU and increasing userbase, we cannot do without integrating ads to Leo finance. I really believe partnering Google ads is one of the best strategies to grow the influence of Leo Finance in the Web3 space.
Leo finance Google ads Versus Publish0x Contests
Publish0x have another method of trying to increase brand awareness and engagement by running internal contests regularly. Their contests always have very huge rewards and they use this to help create awareness for various projects on the Platform.
I feel that Leo Finance Google ads is better and deliver more results. Internal contests will not bring in external revenue and users. It will not increase brand awareness, neither does it have tools to actively measure its relevance to the growth of the platform. I really feel that choosing Google ads is a great strategy adopted by the Leo team.
Conclusion
Google ads is really impressive and the results so far are beyond amazing. The The benefits described above are what we will see and the Leo team are doing all they could to utilize ads. The Hive blockchain will also benefit from this move. All of us that love what the Leo team is doing should try and support them in this ads strategy.