As a startup founder, it is easier to think that your biggest problems are your competition, bad product market fit (PMF), and lack of funding but in reality, their biggest problem goes beyond that. When I say startup, I am referring to everyone starting a business and not just those tech companies that are just beginning. If you are just starting a business from scratch, either it exists before or not, you are a startup and this is for you.
Have you heard the word Lost momentum in business? Maybe you might have noticed the business that opened in your street has remained the same way for years and other businesses have caught up and even surpassed them. This can be the problem of a lot of new businesses that start and people usually blame the death of these types of startup to lack of money but the majority of them do not die because they do not have money rather they die because they didn't have the momentum they needed in business.
It is too much to stay in one place planning a startup for three years whereas a competitor already launched theirs as an alpha product within the space of 1 year and are already having about 3000 users. In the process of perfecting your plan, you are running out of cash and out of momentum because by the time you think you are ready, there is a saturated market with businesses that are far ahead of you and have used the first movers advantage for themselves.
This momentum also affects business. If you slow down, your entire team slows down and if you move fast, your entire team does the same. Momentum is everything that you need because it is what keeps you and your team going. The team mirrors the leader's good and bad pace and they are willing to do things that will help their work. When there is momentum, there is speed and this is the reality in business.
With increased pace and momentum, it leads to more users, more funding, more revenue, and increased team morale this is not forgetting that customers see a reason to continue to patronize because you are giving them what they want and working with them to get better product results.
Endless debates with no heads way is a very fast way to kill a business and this is because the momentum that is to drive the business starts to die as people believe there is no decisive agreement. At the end of it, doing something appropriately saves a lot and tackling a problem head-on help to solve it faster and easier. Do not take your startup business with levity, rather take it full on.