Previously we have covered the topic of having focus keyword in subheading. Focus keyword in subheading like H2, H3 and other tags. They are important for many reasons and google plays attention to it. That is something Including which in your headings brings relevancy and also helps achieve site links in the results.
Now, the next thing is to talk about Image Alt text, which is supposed to be the text appearing on screen if an image fails to load. In the early days of internet, bandwidth was scarce and even a few KB file would considered big. That is why having some ALT text which could take the place of the image that could not be downloaded was thought to be a good practice as it was something helping users understand context of the image.
Search engines realized that since ALT text simply explains the image, they could read to understand what the image was about. Think of Ronaldo, what would be an ALT text of the image of Ronaldo?
Adding alt text in your content is good in terms of SEO.
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