Often, people question which one is a better approach to site ranking; link-building or content marketing. The answers they often receive are always around their budget and their goals.
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They are always told that anyone is fine but it depends on a lot of factors. For those who have a tight budget but desire a quick route to ranking, they are often advised to choose link-building. But those who want long-term effects on their blogs are advised to choose content marketing. The latter helps build authority and attracts a large number of followers while the former focuses on quick results and a boost in ranking.
Now, this is one of those instances where Hive fixes our worries. Right now, our ranking worries are fixed by Hive because we do not necessarily need to have a budget to be able to build links or create quality content. Every one of us has evolved in the area of writing quality content which to a large percentage is due to using Hive and constantly improving based on recommendations and suggestions from the community.
Therefore, on Hive we are focused on making sure every user learns to write good post which transforms into a valuable content marketing process because our audience often finds them valuable. Hive has given us an avenue to use our blogs to create content of various kinds. Whether we want to create videos, we have 3speak, if we want infographics, we can employ the available media resources like Canva or Photoshop to do so, and publish them on Hive. I don't need to talk about blog posts because we do that every day and we have varieties of frontends to choose from.
When we want to talk about link-building for the purpose of ranking, Hive fixes this too in the form of LeoGlossary. We can build links through the glossary and we do not need to have a budget because the glossary has been provided for us. By utilizing the glossary, we will be able to work around the "guest posting", "broken link building", and "outreach to relevant websites" methods of link-building. You already know how this works out because I have explained them in my previous posts.
How the community can help LeoGlossary Authority with Manual Backlink Auditing
Did you know LeoGlossary helps you Optimize Anchor Texts?
How using Leothreads to share posts with LeoGlossary as backlinks helps with ranking
Building High-Quality Backlinks with Leoglossay
LeoGlossary: The importance of backlinks for SEO and how they impact your Rankings and Traffic
The question of which approach is better for Hivers is no longer dependent on our budget, resources, and goals but it depends on our commitment to helping the platform grow. We should be at the forefront of it all and utilize every resource that Hive has provided in whatever form it came to build our authority and help with search engine optimization (SEO) and ranking. This will be very effective when we combine both link-building and content marketing in every facet of our activities on Hive.