Football betting websites have now tailored their Ad algorithm to target almost everyone who owns a smartphone. Some of these websites embed their links on the most popular website, with loads of Ads on them. Some websites are optimized to have 90% ads and 10% content.
However these websites already have a large following, so this makes them create less concentration on content while taking their time to optimize the ads on their site to make maximum profit, making it easier to get accessibility to people who might not even be interested in football betting, laying misguiding ads on every nook and cranny of whatever landing page you click on.
These Ads Were Swift, one click and you're in two to three landing pages
This is the kind of website that these football betting business loves, they pay these guys to embed their business links on some of these landing pages and even if you're not a gambler, the idea is to let you know that you can still become a gambler and win big money. Relevance is the new way to consistent advertising.
When you put your business constantly in the eyes of people when they access the internet, there's a possibility that at one point in time, some of these populations will succumb to the ad pressure to become potential gambling addicts. You see, the aim here is no longer target audience but relevance.
Target Audience Is Old School.
Why is this?
The intent of this is that they're trying to create the impression that anyone can be a potential gambler irrespective of who they are, provided the end goal of football betting is to make money. Sometimes the subconscious is bent on making money it gets to a point it doesn't even want to scrutinize the means but getting the money becomes the goal.
There are times these betting businesses pay influencers to spread the news of people who have won big, this creates further pressure on people who aren't gamblers to consider joining and playing. In reality, so many people lose a lot From gambling.
These Businesses Will Never Advertise Failure
Even If over 70% of their Customers Are Failures
However, ad makers will never talk about the people who sold their houses in other to win that life-changing Millions, but instead of achieving this dream, they're still on the streets gambling and waiting to hit the bull's-eyes.
These people are not potential ad sellers of these gambling companies because they're losers and the business needs winners to sell the business to others. However, some people are still wary of losing no matter the Wealth displayed by the people who have won big. These betting companies ask people to register still, they then give them some free money which can never be cashed out, and ask them to be betting for free with the money.
Dark Marketing Psychology
On the surface, this looks like a good deal, but it's dark marketing The aim is to get you psychologically hooked to the game so much that when you finally become acquainted with playing with the free money they gave you, you'll have no option but to put in your real money in other to continue betting.
As I told you, the aim is visibility, relevance, and retention, but the issue is, the gambling business is the wrong one they're to sell. I've seen news of people online who won a crazy amount of money through football betting, but again this is a bigger advertising scheme to drag people into the loop of a "betting till they become rich" attitude.
HYPE > Quality?
This makes me think of Hive. You see, sophisticated marketing sells even the shitiest of projects. I've been reading about the PI NETWORK and its aggrandizing marketing, I've even heard people saying it'll flip the Bitcoin market cap in the next bull run, this was a bit surprising.
I couldn't see anything substantial or structural about it, but one could see the number of people, influencers who were selling it. This gives it a certain kind of credibility which means more hype, more money, and more users, without anything structural, just aggrandized marketing and more hype.
Gambling is nearly what almost anyone would dabble into even if they do not want it initially, the marketing around it creates a sort of accessibility
The internet is already a big industry, and some of these businesses rely on people to thrive, hence the sophisticated marketing. In reality, I laud the marketing with which some schemes thrive, it's just that such a business model is meant to take from people in the guise of rewarding them and this is appalling.
We live in a world of advertising and marketing
which is now even more tailored to Psychological appeal to people in a bid to make more money from them. Sometimes in the future, I feel hive needs such marketing because I already feel we have the product and maybe it's time to look towards such a market. It's the 21st century and I feel that it takes more intentional marketing to sell what's quality already.
Interested in some more of my works?
Reviewing A $400 Samsung Galaxy A72 (photos Included)
Hive's Scalability & The Compromise Of Commitments
Money: The Consequences Of Making The Right & Wrong Decisions
The Nigerian Economy: Monopolizing Incompetence
The Experiential Process of Understanding Money
A Case Of Theft On Hive: Here's Why Some People Choose Scam.
