There's been a lot of discussion and argument about how it's been difficult to find the perfect way to get Hive to mirror the kind of retention we see on web2.
Generally, the internet has been about usability. People tap into simplicity and come back because of the usability they were able to enjoy.
There's no doubt that retention is all about utility. We understand that the social aspect of the chain is what we're going to sell to people.
Rather than telling than about crypto or the complicated aspect of the chain, we can rather sell them applications that they're regularly used to, applications that will get them coming back for more while adding the bigger benefits of earning for the in-chain activities.
The truth is that the people here are not dumb.
There are people with brilliant methodologies that can sell hive out there, but the truth is that some of the brilliant techniques have been tried and it doesn't seem to work.
The DHF is a very dicey bear to poke
.....and sometimes it's difficult to know which proposal has altruistic intentions or the ones that just want to milk. Because of this, it's hard for anyone to just pitch their "brilliant ideas" to the DHF.
However, I do feel that ideas or proposals that would create usability or provide more simple ways to market or use Hive should be shown the love.
while it's true that the system is being cautious with the DHF, the fact that we've previously tried with other proposals towards marketing and failed, doesn't mean we should stop, it only means that the DHF, needs to be even further decentralized to the grassroots, to properly funnel the fund, away from politics and familiarity.
It's important to understand that Hive can never be like Twitter or Reddit however, we can at least try to incorporate some of the most functional characteristics of some web2 applications, but we never get the exact results they'll achieve and this is sadly because....
Hive is a first of its kind
Its core existence is complicated, this is why we have the social front to try and simplify the ecosystem.
Apart from the fact that we don't have the accurate marketing scope yet, getting Hive to attain massive adoption will be more difficult because it's difficult to pitch Hive to people who are used to web2 and are not ready to put in the time to learn things differently.
As far as we'd scratch ourselves in frustration, it's also important to understand that adoption is a two-way thing, while we need to fix our marketing scope, it's also important to understand that if we don't find a way to sieve or pitch Hive to the right kind of people, we'd not achieve the right result even if we finally discover the right marketing scheme.
Hive is what it is, It can Evolve, but we cannot change it
Its component is generally not meant to be simple.
Hive is a modern-day everything ecosystem, and when a system basically does a lot of things at the same time, finding the perfect front/image to sell to the populace will always be difficult.
The reward pool or the monetization aspect of Hive creates a prerequisite for participation. For example, if the content/earning aspect of the chain is without monetization, then there wouldn't be that factor of "quality" when it comes to content contribution.
Because money is at stake, we've subconsciously created by default, the principles of "effort" as an attachment to earning.
Whether Web2 Or Web3, Money Changes Everything
This is no one's fault. It's how we are as human beings. We believe that value must be exchangeable for another form of equal value. So it's quite a herculean process to get the regular web2 normies to adopt the proper way it works on Hive.
A lot of people will not get it no matter how sophisticated our marketing scheme becomes. However, the people who would understand hive will understand it and adopt it.
Generally, the internet is getting saturated with systems that make it difficult for people to cultivate retentive values
This is why we have YouTube shorts, Instagram now has shorts too, and every social application is now creating a system that matches the retention of people.
The internet is generally compromising on the values of retention
.....it's more about glam, creating more diabolical clickbaits to attract people, while offering them no real value. Hive is competing, but we're competing with systems that are not just more developed, Sophistication, and older than we are, we're also competing with diabolically advanced systems.
There are no systems like hive. Web2 has created several antecedents, sadly, web3 has not. because of this we only need to do better with marketing, but this will not fast-track adoption, we can only tailor our marketing to the right audience and hope that it will create a ripple effect.
This doesn't mean that we should stop trying to create simpler sign-ups, better apps for retention and all that. The point is that we're the first of our kind. The ecosystem is complex, while we can simplify it to create usability, the core will still be there.
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