Tether is actively renewing its plans to re-enter the U.S. market in 2025 with a clear focus on institutional clients such as banks and trading firms. This renewed effort follows the signing of the GENIUS Act into law by President Donald Trump in July 2025, which provides a regulated framework for stablecoins in the U.S.
Tether CEO Paolo Ardoino has confirmed they are "well in progress" of establishing a U.S. domestic strategy aimed primarily at payments, interbank settlements, and trading for institutional users.
Unlike its previous broader market approach, Tether’s U.S. expansion will target institutions rather than retail customers, aiming to leverage the regulatory clarity from the GENIUS Act to avoid compliance issues experienced in the EU.
The company, which dominates the global stablecoin market with USDT holding more than 70% share worldwide, seeks to compete with U.S.-compliant rivals like Circle’s USDC, which currently dominates U.S. markets with strong regulatory backing.
Tether’s plans include launching a new U.S.-based stablecoin tailored for institutional needs, with a formal announcement on their U.S. strategy expected within a few months. The company is also taking steps to improve transparency and regulatory compliance by prioritizing a full audit from a Big Four accounting firm—a top priority following criticism over their historical lack of independent audits.
Despite its regulatory past—including a $60 million settlement in 2021 and a ban from New York—Tether aims to build on its technological advantage and global market understanding to establish a significant U.S. presence. Notably, Tether plans to remain private rather than going public, focusing on sustainable business growth.
So, Tether is preparing a focused return to the U.S. institutional stablecoin market in 2025, leveraging new regulations to deploy a compliant, efficient stablecoin product targeting payments and settlements for financial institutions, while addressing past regulatory concerns through audit improvements and compliance efforts.
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