Tether is actively driving cryptocurrency adoption across various global regions through strategic investments, partnerships, and educational initiatives centered around its USDT stablecoin.
Tether invested $3 million in the Kem App to integrate USDT on its platform, aiming to expand financial inclusion in the Middle East and North Africa (MENA).
This investment targets improving financial services accessibility for millions of residents and expatriates in GCC countries like Kuwait, Bahrain, Saudi Arabia, Qatar, and Iraq, addressing concerns such as hyperinflation and economic instability. Kem App's capabilities in seamless cross-border transactions support this goal, marking a strategic push into the Middle East crypto market.
Tether led a Series A investment in Chile-based crypto exchange which operates in Peru, Colombia, and Mexico. This move enhances Tether’s footprint in a region with a high unbanked population and $415 billion in annual crypto activity. The collaboration focuses on delivering cost-efficient payment processing and treasury management solutions for underserved communities, thus advancing stablecoin-powered financial tools accessibility.
Through a partnership with a firm and a Blockchain, the initiative provides access to USDT for millions of monthly active users, enabling in-app payments, cross-border transfers, and DeFi activities within a familiar environment. It serves as a strategic gateway to promote USDT adoption across key Asian markets through Web3 services and financial inclusion.
Tether collaborates with the digital asset exchange Coins.ph to promote blockchain and stablecoin education aimed at Filipinos, including overseas workers and finance professionals. This educational push extends Tether’s mission of financial inclusion across diverse populations in regions including Thailand, Georgia, Uzbekistan, and Africa, equipping individuals with knowledge to responsibly engage with digital assets.
Overall, these efforts have contributed to a sharp increase in stablecoin usage, with active stablecoin wallets growing over 50% in the past year, from 19.6 million to 30 million, evidencing Tether’s role in stimulating global crypto adoption and financial inclusion through its stablecoin ecosystem.
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