Hi Everyone! Today, we're diving into an important topic: why and how we're working towards growing MAUs (Monthly Active Users) and Premium subscriptions. Both are interconnected and contribute to the tokenomics of $LEO.
In this clip:
- 19% of our MAUs are Premium users
- Gifted Premium subscriptions offer a free trial for users to test and decide if they want to purchase it afterward
- Premium offers various exclusive features and enhances content curation
- We have a referral system for bringing in new users, as well as for on-boarding them to Premium
We have a goal of increasing MAUs by 20% each month. Currently, we're below the desired number. However, in terms of Premium, we have about a 19% capture rate, which is high, possibly higher than the capture rate of X.
To scale up Premium subscriptions, we need to increase MAUs simultaneously. This is being addressed through various initiatives, with the community playing a significant role by spreading the word and welcoming new users.
Additionally, we're developing other mechanisms to incentivize onboarding. The referral system for new users is already in place, and we'll be focusing on implementing a rewards system next.
I have an idea of creating @leoreferrals, allocating $LEO to curate new users. They would keep 50% of the rewards, while the other 50% would go to the referrer, allowing both parties to earn without any cost to each other. Moreover, for Premium, we're considering a system where an extra month of Premium is added to your subscription once your referrals purchase their third month.
These are ideas we plan to work on, likely starting in July, to help boost the numbers of MAUs and Premium subscriptions.